Kiran Buckman

About

Hello. Battle-tested Digital Marketing Manager with 10 years of experience, specialising in revenue growth & driving innovative digital transformations, while implementing strategic digital marketing initiatives with a preference to experiment. Run digital @ Medtronic, leading cross-channel campaigns for the MiniMed™ series launches, achieving a consistent and efficient 9:1 return on ad-spend (ROAS) while growing budgets by 116% over five years. After uni, I founded Inverse Culture, my passion, where we secured clients like Wu-Tang Clan, Future, and Jay-Z to grow their apparel footprint by globally expanding with innovative hip-hop-inspired projects.

Experience

• Senior Digital Marketing Lead · Medtronic09-01-2018

  Oversaw & led digital marketing efforts to drive new business across paid media, websites, social, eCommerce, apps, and marketing automation.

• Founder · Inverse Culture08-01-2014

  Founder of Inverse Culture, a music agency. Worked with Roc-A-Fella Records (Jay-Z), Wu-Tang Clan, Nas, Future, and more on strategic partnerships, sales and global collaborations. Partnered with Masego, Smino and Kamasi Washington for creative services.

• Digital Marketer · Starkey Hearing Technologies01-01-2017 – 01-01-2018

  Led digital marketing efforts for Starkey Hearing Technologies, their retail arm ihear & numerous independent audiology clinics across Australia.

• Digital Marketing Manager · Pullrank Media05-01-2016 – 12-01-2016

  Digital marketing lead for Pullrank Media, a Los Angeles-based digital media company. Clients include the ESPY Awards, Teen Choice Awards, Dr. Boyce Watkins & Fantastic Beasts & Where to Find Them.

• Junior Analyst · AMP03-01-2013 – 03-01-2014

  Supported AMP’s customer facing brand across the Asia Pacific region. The role included 2nd and 3rd level production support for AMP Portal websites, iPhone/iPad/android apps, Vignette content management system, AEM (Adobe Experience Manager content management system), CRM, LDAP, BPMS and COIN platforms. The first point of contact for the Vignette content management system. Vignette powered all websites which were utilised by AMP’s financial advisory sector. Any local or full outage issues were addressed/escalated to me to resolve.

Education

• University of Technology SydneyBachelor's Degree, Business (Marketing) and Science in Information Technology (Business Information Systems)

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