Kirsten McFarlane

About

Dynamic Tech & Media Entertainment professional with over 10 years of experience in B2C & B2B, working from pre-development through post-production. Specializing in brand storytelling, audience engagement, and optimizing multi-channel digital campaigns. Excels at crafting impactful strategies that deliver results across platforms. Known for leveraging data-driven insights to enhance performance, foster collaboration, and elevate brand standards. A proven leader with a track record of guiding cross-functional teams to success in fast-paced, deadline-driven environments while consistently delivering excellence. Skilled in advertising, branding, and experiential marketing.

Experience

• Media Operations Strategist · Warner Bros. Discovery2023-01-01 –

  Develop and execute cross-functional advertising strategy for Warner Bros. Discovery Networks. Manage media assets across campaigns, leading to 23% growth in sign-ups. Led brand migration efforts, restructuring marketing workflows and automation processes to enhance efficiency.

• Digital Marketing Specialist II · Meta2022-01-01 – 2022-12-01

  Managed Meta Foresight content marketing calendar. Developed marketing communications for flagship campaigns. Coordinated global strategy for regional teams. Analyzed performance metrics for email and social content strategies.

• Marketing Operations Associate · MediaCom2020-02-01 – 2022-10-01

  Managed key brand marketing systems including email automation and CRM. Developed content and managed agency website and social media channels. Supported branding strategies for high-profile events.

• Program & Events Coordinator · The Paley Center for Media2019-07-01 – 2020-01-01

  Managed audience development via email marketing strategy for industry events. Developed and executed engagement strategies for events like the International Summit and Best of CES. Managed event logistics and programming.

• Audience Development Lead · YouTube2018-11-01 – 2019-02-01

  Served as a liaison for marketing and sales teams for key events like Brandcast and Vidcon. Developed audience acquisition strategies. Facilitated event logistics and communications.

• Client Experience Coordinator · NBCUniversal Media, LLC2018-09-01 – 2018-11-01

  Point of contact for sales leadership team. Created client and agency guest lists for events. Monitored client invitations and maintained CRM database.

• Marketing and Event Ambassador (Archival Agency) · adidas2015-08-01 – 2018-02-01

  Partnered with wholesale accounts to execute product launches through marketing strategy execution. Led retail market expansion in NYC and New Jersey. Led consumer engagement initiatives and event activations.

Education

• North Carolina State UniversityBachelor of Science (B.S.), Fashion and Textiles Management with a Concentration in Brand Management

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