Kirstie Wilson

About

Hi, I’m Kirstie Wilson, a dynamic marketing leader with over 14 years of experience driving brand leadership, customer loyalty, and revenue growth. My journey has taken me from the UK’s National Health Service to building a thriving online health coaching business, empowering 300+ women to achieve their wellness goals. Now, I bring that same passion and results-driven mindset to help mid-sized wellness companies scale through strategic marketing. 𝙆𝙚𝙮 𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨: Increased program enrollment by 68% and improved customer engagement metrics by 20%. Launched a global virtual summit that attracted 1,600+ participants and achieved a 15% upsell conversion rate. Boosted brand visibility by 25% for a leading AI/ML solutions provider in the aviation and government sectors. 𝙒𝙝𝙖𝙩 𝙎𝙚𝙩𝙨 𝙈𝙚 𝘼𝙥𝙖𝙧𝙩: I combine data-driven insights with creative storytelling to craft marketing strategies that inspire action and drive measurable results. Whether it’s building multi-channel campaigns, optimizing customer journeys, or leading high-performing teams, I’m passionate about delivering value at every stage of the customer lifecycle. 𝘽𝙚𝙮𝙤𝙣𝙙 𝙒𝙤𝙧𝙠: When I’m not driving marketing innovation, I recharge by reading, walking, and traveling the world (including a four-month cruise!). My mantra: “𝑆ℎ𝑒 𝑏𝑒𝑙𝑖𝑒𝑣𝑒𝑑 𝑠ℎ𝑒 𝑐𝑜𝑢𝑙𝑑, 𝑠𝑜 𝑠ℎ𝑒 𝑑𝑖𝑑.” 𝙇𝙚𝙩’𝙨 𝙘𝙤𝙣𝙣𝙚𝙘𝙩 to explore how I can help your organization achieve its growth goals in the wellness industry!

Experience

• Senior Consultant, Marketing Campaign Strategic Management · TCG Digital04-01-2024

  Elevated TCG Digital’s brand visibility by 25% through tailored messaging and branding strategies, positioning advanced data analytics and AI/ML solutions for the aviation and government sectors. Launched a targeted digital outreach campaign for the aviation industry, achieving a 30% response rate and securing five strategic meetings with key stakeholders. Developed comprehensive content frameworks and marketing assets to address the unique challenges of aviation and government clients, fostering deeper engagement and driving interest in key solutions. Collaborated with senior leadership and multi-disciplinary teams to align marketing initiatives with business goals while mentoring junior staff to enhance team performance and accountability. Designed analytics frameworks to track campaign performance, delivering measurable ROI and scaling marketing strategies for future growth.

• Luxury Cruise Consultant · SR Cruises06-01-2019 – 03-01-2024

  Advised clients on customized cruise selections tailored to their preferences, resulting in a 20% increase in repeat bookings and a consistent record of high customer satisfaction. Conducted in-depth market research on emerging cruise trends and offerings, enabling the delivery of personalized travel solutions that aligned with clients' aspirations and budget considerations. Utilized customer feedback and analytics to refine the cruise selection process, improving satisfaction and loyalty by aligning offerings with client expectations.

• Sales Executive · Committed 100 Weight Loss Program10-01-2023 – 02-01-2024

  Provided personalized consultations to clients, assessing individual weight loss needs and recommending tailored programs to achieve desired results. Achieved a 25% enrollment rate in the first month by delivering effective consultative sales strategies and fostering client trust and engagement.

• CMO · Well Women Coaching10-01-2020 – 12-01-2023

  Spearheaded the development and execution of comprehensive marketing strategies, integrating digital marketing, content creation, and client success initiatives, significantly boosting program enrollment and engagement. Utilized social media analytics to develop and implement a comprehensive digital marketing strategy, with data-driven tailored content, resulting in a 68% increase in social media following, a 20% increase in engagement, and a 50% rise in client inquiries. Led a successful email marketing campaign, boosting client engagement and increasing newsletter open rates by 30%. Increased organic search traffic by 20% year-over-year by implementing a comprehensive SEO strategy, resulting in higher visibility and an uptick in qualified leads. Elevated average time-on-site by 20% through an improved user experience, including site navigation and content layout revisions, leading to higher engagement and customer satisfaction. Conducted competitive analysis and monitored industry trends, adapting strategies to maintain a competitive edge in the wellness market. Reduced bounce rates by 12% by improving page load time, refining landing page designs and content, improving overall user experience, and contributing to higher conversion rates. Increased click-through rates by 10% by A/B testing page design and CTAs, leading to more effective ad spend and higher ROAS. Successfully led a 3-day virtual summit targeting women aged 45+, featuring 24 top influencers in the wellness sector, resulting in 1600+ registrants, a 15% upsell rate, and a 40% increase in audience engagement, establishing the brand as a thought leader in the wellness community.

• Group eCommerce Manager · Crown Cars09-01-2017 – 12-01-2022

  Oversaw and executed e-commerce strategies to optimize online transactions and boost sales performance. Managed end-to-end planning from website marketing to inventory management. Increased organic search traffic by 20% year-over-year by implementing a comprehensive SEO strategy, resulting in higher visibility and an uptick in qualified leads. Elevated average time-on-site by 20% through an improved user experience, including site navigation and content layout revisions, leading to higher engagement and customer satisfaction. Reduced bounce rates by 12% by improving page load time, refining landing page designs and content, improving overall user experience, and contributing to higher conversion rates. Increased click-through rates by 10% by A/B testing page design and CTAs, leading to more effective ad spend and higher ROAS. Managed a cohesive reputation management process and coordinated service enhancements resulting from collation of recurring review content.

Education

• University of PhoenixMBA, Marketing
• Sandler Sales MethodologyProfessional Sales, Sales; Sales Management
• University of Central LancashirePost-graduate Diploma in Health Service Management, Health Service Management
• University of Central LancashireOrdinary Certificate of the Royal Statistical Society, Statistics
• Loughborough UniversityB.SC. (Hons), Information Studies

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