Kit Friday

About

With over a decade of experience in marketing across diverse industries, I specialize in delivering personalized solutions that empower businesses to thrive. As the founder of Kit Friday Consulting, my mission is to define, implement, and tailor marketing strategies that align with each SMB client's unique needs. Pinnacle Achievements: ✨ Engineered a remarkable 200% surge in organic LinkedIn engagement within one year. ✨ Masterminded a Black Friday blitz that shattered revenue targets by an impressive 400%. ✨ Received prestigious accolades from the Mayor of Oakland in recognition of impactful contributions. ✨ Collaborated and executed a high-impact guerrilla marketing campaign, resulting in extensive media coverage at CES.

Experience

• Owner & Chief Consultant · Kit Friday Consulting04-30-2013

  As the Owner & Chief Consultant at Kit Friday Consulting, I provided strategic consulting services to clients in the digital marketing and communications space.

• Digital Marketing Manager · System Automation Corporation03-01-2021 – 06-01-2023

  A Saas B2G organization specializing in software solutions for State and local governments that previously had no marketing organization or direction. I built their marketing department and communications strategy from the ground up. - Optimized website content for SEO, resulting in a 150% increase in organic search traffic - Launched successful webinar campaigns that attendance increased by 50% per webinar and qualified leads - Implemented innovative unpaid social media campaigns that increased followers by 100% in ten months - Developed and executed successful email marketing campaigns that increased open rates by 46% - Developed and implemented an automated marketing analytics dashboard that provided real-time insights into marketing performance - Analyzed customer data to identify key trends and inform marketing initiatives - Led cross-functional teams to successfully launch new products and services - Collaborated with thought leaders and clients to develop impactful case studies and testimonials, resulting in increased social media, web traffic, and leads

• Digital Marketing Manager · AVATA05-01-2019 – 03-01-2020

  A Saas B2B Oracle partner providing consultation, implementation, and managed services that had no previous digital marketing role. I developed the digital marketing strategy and efforts. - Managed the company’s social media accounts, resulting in a 200% increase in followers in under a year - Planned and organized a large-scale event with over 250 attendees - Created content calendars and managed content schedules to ensure timely delivery of content - Analyzed website analytics to identify key trends and develop strategies to improve customer engagement - Developed and monitored dashboards to track KPIs and report on progress

• Marketing Communications Specialist · GenZe by Mahindra04-01-2016 – 10-01-2019

  Provided a full range of messaging and general marketing for a Silicon Valley startup manufacturing and delivering next-gen, sustainable transportation for a better world in the B2B, B2C, and B2G spaces. - Developed and managed a national marketing campaign that increased sales by 400% - Developed and implemented a crisis communications plan that minimized the impact of a negative publicity incident - Successfully coordinated various large-scale events, including CES, with thousands of attendees, resulting in positive customer feedback and extensive press coverage - Developed and maintained relationships with influencers and media contacts, leading to increased brand exposure - Strategically managed event staff, including recruiting, training, and scheduling - Managed a team of 10 people, including sales, customer service, and engineering team members, to ensure timely completion of projects - Directed photo shoots and video shoots, ensuring that all elements were in line with the desired visual aesthetic - Managed and grew the company’s social media accounts

Education

• San Francisco State UniversityBA, Sociology
• EditceteraCopy and Tecnhical Editing
• San Francisco State University College of Extended LearningParalegal Certification, Paralegal Studies
• Mills CollegeSociology, Art History
• Mills College

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