Kourtney Cole

About

With a Bachelor of Arts in Journalism and Media Studies from San Diego State University, this accomplished professional has built a robust career in digital marketing and media strategy. Currently leading global paid media strategies at Amazon Web Services (AWS), they have been instrumental in optimizing AWS's marketing efforts since October 2022. Previously, they served as Director of Digital Marketing at PACSUN, where they managed diverse marketing channels including SEO and Paid Social. At Dermstore, they significantly increased revenue by 55% year-over-year and developed a comprehensive omni-channel paid media program. Their earlier role as Associate Media Director at Merkle involved crafting effective digital media strategies for AWS. With a proven track record in driving growth and operational efficiency, they excel in leveraging media and marketing technologies to enhance brand presence and customer engagement.

Experience

• Global Paid Media, Strategy & Operations · Amazon Web Services (AWS)10-01-2022 – 03-01-2024

  Responsible for overseeing global paid media strategies and operations, contributing to the growth and optimization of AWS's marketing efforts.

• Director, Digital Marketing · PACSUN07-01-2021 – 09-01-2022

  Oversaw the following marketing channels: SEO, Paid Social, Paid Search, Programmatic, TV/OTT, Affiliate, and Branded Content.

• Director of Paid Media · Dermstore05-01-2019 – 07-01-2021

  Grew revenue by 55% YoY, built and created omni-channel Paid Media program, spearheaded all MarTech platforms inclusive of Analytics, Media, Search and Tag Management, managing operational efficiency across all retention and acquisition ventures.

• Associate Media Director / Digital Media Supervisor · Merkle01-01-2019 – 05-01-2019

  Contributed to media planning and execution for Amazon Web Services, ensuring effective digital media strategies and implementation.

Education

• San Diego State UniversityBachelor of Arts - BA, Journalism- Media Studies

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