Krista Alef

About

Strategic marketing and operations leader with 20+ years of experience across telecom, streaming, DTC, and B2B. Combines client-facing consulting with operational leadership to bridge CRM, lifecycle, and forecasting with internal systems for profitability, scalability, and team development. Proven track record building and mentoring high-performing teams, directing growth for subscription-based and DTC brands, and delivering data-driven marketing programs. Notable client portfolio includes Charter Spectrum, The Washington Post, Sling TV, AT&T, Netflix, and more. Currently exploring VP-level Marketing/Strategy/Operations opportunities with performance- and data-driven organizations.

Experience

• VP, Media & Strategy (Leadership Team Member) · LIFT Agency2018 –

  Strategic marketing leader focusing on subscription-based and DTC brands; member of the leadership team; directs media, strategy, and lifecycle initiatives to drive growth, profitability, and scalability.

• Group Media Director · Hacker Agency01-01-2012 – 12-31-2018

  Led group media direction for a remote direct marketing agency; oversaw client campaigns, media strategy, and performance optimization.

Education

• Grand Valley State UniversityBachelor of Science - BS, Communication (Minor in Psychology)
• Grand Valley State UniversityBS, Advertising

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