Krista Liebmann, MBA

About

With a Master of Business Administration in Digital & Social Media from New England College and a Master of Arts in Communication from Georgia State University, this professional has a strong educational background. They also hold a Bachelor of Arts in Communication from SUNY Geneseo. Their experience includes roles such as Social Media Strategist at Luminis Health, Social Media & Content Manager at Aventiv Technologies, Social Media Manager at Wellshire Farms, and Social Media Manager at GetResponse. In these positions, they have demonstrated expertise in creating and implementing social media strategies, content creation, managing social media budgets, influencer marketing, and community engagement. They have also been involved in creating social media content, managing social media channels, and providing customer service. Their experience showcases a strong blend of strategic planning, content creation, and social media management.

Experience

• Social Media Strategist | Content Creation · Luminis Health01-01-2022

  Created and implemented strategic plan for social media communications. Launched TikTok channel pilot, focusing on Women's Health. Scripted, filmed, and edited TikTok videos. Responsible for day-to-day social management of social media channels. Created social media post copy and graphics. Provided social customer care as needed. Managed internal social media ambassador program. Managed The Beacon Blog. Consolidated 20+ social channels down to 5 for brand consistency and system-wide cohesion. Developed creative assets for social media posts including graphics, and on-brand short video. Developed sub-strategies for Recruitment/HR department and Surgical Services department. Created animated videos as needed.

• Social Media & Content Manager | Social Customer Care · Aventiv Technologies09-01-2021 – 01-01-2022

  Created social media strategy for prison telecommunications brands. Created system to proactively respond to all reviews, questions, and complaints on social media and review sites. Created social media content calendar, with assistance of PR Agency, for two prison telecommunications brands. Wrote social media posts, keeping messaging consistent with legal-approved text for other media. Created social media graphics. Curated articles of interest to audience comprising of family and friends of incarcerated people.

• Social Media Manager | Content Creation · Wellshire Farms01-01-2019 – 09-01-2021

  Create and execute social media strategy for all-natural meat B2C brands. Write social media posts for Facebook and Instagram. Schedule social media posts for optimal engagement using AgoraPulse. Create Facebook and Instagram ads that achieve company goals surrounding brand awareness. Manage social media budget of $150,000+, including paid advertising and influencer marketing. Create and manage social contests and giveaways. Created Brand Ambassador program, including outreach, budget management, deliverables, relationships with bloggers and influencers, and analytics. Create social media content, including recipe creation, cooking, photography and/or videography. Create lead magnets as part of overall strategy to increase consumer email subscriber list. Review social analytics and make recommendations for improvement. Monitor social media channels for customer service questions/issues, community engagement and management.

• Social Media Manager | Content Creation · GetResponse03-01-2017 – 12-01-2018

  Developed monthly Facebook Live video series #GRTalksLive, resulting in a 300% increase in engagement. Managed all aspects of influencer relationships for #GRTalksLive, from content guidelines to scheduling and payment. Created and adjusted formalized social media strategy for the company, including content guidelines and social curation strategy. Managed a community of 134k+ Facebook followers and 67k+ Twitter followers, providing customer service and answering community members' questions. Wrote blog posts for the company and partner blogs as needed. Created social video content supporting company goals using Wave video. Administered Facebook groups centering around Certification program and landing page creation. Tracked relevant metrics to determine the success of campaigns as well as the overall strategy using Google Analytics, Facebook Insights, Twitter Analytics, etc. Supervised social media specialist. Wrote social media posts for Facebook, LinkedIn, Twitter, and Instagram Stories. Scheduled social media posts for optimal engagement using AgoraPulse and CoSchedule. Managed all aspects of the blog, from guest blogger relationships to layout and formatting to promotion. Created blog graphics using Canva. Speaker/Presenter for Delaware Technical Community College Social Media Conference: 9 Hashtag Hacks for Instagram.

Education

• New England CollegeMaster of Business Administration (M.B.A.), Digital & Social Media
• Georgia State UniversityMaster of Arts, Communication
• SUNY GeneseoBachelor of Arts, Communication

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