Kristen Parisi

About

With a Bachelor of Science in Marketing from the University of Maryland, I have cultivated a robust career in marketing automation and operations. Currently, I serve as a Marketing Automation & Operations Specialist at Parisi Events and Productions, LLC, where I manage and optimize the marketing tech stack and execute comprehensive marketing programs. My previous roles include Catalog & Database Manager at Big Tent Nashville, where I implemented an integrated marketing tech stack, and Customer Acquisition Specialist at Emma, Inc., where I optimized marketing automation workflows. Additionally, I was a Marketing Account Manager at SMS Holdings, developing targeted marketing automation journeys and managing the Salesforce database. My expertise spans Marketing Automation, content creation, email marketing, and customer retention.

Experience

• Marketing Automation Manager · Flow Spark Digital11-01-2024
• Marketing Automation & Operations Specialist · Parisi Events and Productions, LLC01-01-2024

  Manage and optimize marketing tech stack and execute end-to-end marketing programs, including SEO, PPC, marketing automation, content creation, email, SMS, and customer retention.

• Catalog & Database Manager · Big Tent Nashville10-01-2016 – 12-01-2023

  Spearheaded implementation of an integrated marketing tech stack, including CRM, email marketing, project management, social media management, and digital asset management system, significantly improving business efficiencies. Also developed and implemented best practices and employee training programs for new technologies, substantially improving in-house adoption rates and improving data accuracy across platforms.

• Customer Acquisition Specialist · Emma, Inc10-01-2014 – 10-01-2016

  Built and optimized marketing automation workflows, focusing on nurture programs and lead generation. Managed integration between marketing automation platform and CRM, enhancing data flow and lead routing while enabling comprehensive attribution across marketing-sales funnel.

• Marketing Account Manager · SMS Holdings01-01-2013 – 10-01-2014

  Developed and executed targeted marketing automation journeys for lead generation, focusing on specific regional areas and customer verticals. Collaborated with cross-functional teams to align all multichannel marketing campaigns with sales objectives. Managed the Salesforce database for consistency, completeness, and reliability of data.

Education

• University of MarylandBachelor of Science (B.S.), Marketing

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