Bryan Hendrix

About

With over a decade of experience in the dynamic field of email marketing and marketing automation, I am a seasoned professional dedicated to driving revenue growth and optimizing campaign performance. My career is marked by a proven track record of designing and executing successful marketing campaigns that not only meet but exceed expectations.

Experience

• Senior Manager, Marketing Research & Technology · Ingram Content Group09-01-2023

  Lead a team specializing in marketing tooling, data integrations, and email marketing Manage annual budgets to ensure maximum ROI from our marketing tech stack Perform weekly 1:1s and annual reviews with my team to provide direction and guidance Educate marketing team on tools and trends to capitalize on in our market Negotiate platform contracts to ensure maximum savings from optimal technical functionality Provide technical recommendations and execution plans to provide new marketing capabilities Acted as a liaison between the tech and marketing teams to drive conversations about integrations, data governance, and compliance Worked with legal and IT security teams to ensure compliance across our marketing tech stacks Negotiated contracts with vendors to maximize ROI and platform capabilities

• Senior Marketing Operations Specialist · Ramsey Solutions03-01-2022 – 09-01-2023

  Lead the management and optimization of the email marketing tech stack, ensuring the elimination of tech debt and establishment of a robust data taxonomy. Collaborate cross-functionally with software engineering and product development teams to deliver tailored solutions that align with the organization's needs and drive marketing effectiveness. Manage a team of 4 email marketing specialists, providing guidance and fostering their growth to enhance technical proficiency in email marketing. Successfully executed a migration project that eliminated downtime and ensured consistent external customer experiences, resulting in annual cost savings of $300,000. Implemented a global UTM management software for over 100 internal marketing users, streamlining tracking and reporting processes to improve campaign performance and ROI. Developed an email visibility dashboard to identify overlapping email experiences, optimizing communication strategies and delivering a cohesive brand experience across platforms. Effectively present and communicate project updates, blockers, learnings, and progress to executive-level stakeholders, fostering transparency and alignment with organizational goals. Automated clerical business processes and simplified integration methods, resulting in significant time savings for both development and marketing teams. In summary, as a Senior Marketing Operations Specialist at Ramsey Solutions, I have driven operational excellence, optimized marketing performance, and achieved notable successes in managing the email marketing tech stack, executing migration projects, implementing global software solutions, and leading a team of specialists. My skills in cross-functional collaboration, data-driven decision-making, and process automation have contributed to cost savings, improved campaign performance, and streamlined operations.

• Email Marketing Specialist 2 · Ramsey Solutions11-01-2019 – 03-01-2022

  Deliver monthly analytic briefs to stakeholders, providing insights and direction for improved marketing efforts. Led an enterprise-level email service provider migration with 300 data pipelines and 500 email assets, achieving zero downtime and seamless customer experiences. Act as a technical consultant, creating integrated solutions to meet business unit goals. Partner with marketing platform engineering to implement event-based data architecture and enforce data governance. Drive email marketing performance through A/B testing, segmentation, and personalization. Collaborate on cross-functional campaigns, utilizing marketing automation platforms. Stay current with industry trends, integrating new technologies and strategies. Contribute to email marketing strategy, aligning with business objectives for revenue growth. Results-oriented Email Marketing Specialist 2 experienced in delivering insights, managing migrations, providing technical consultation, implementing data architecture, and optimizing performance. Committed to driving engagement, seamless experiences, and achieving business goals.

• Email Marketing Specialist · Ramsey Solutions11-01-2017 – 11-01-2019

  Track key performance indicators to measure campaign success, ensuring data-driven decision-making. Generate reports in Salesforce Marketing Cloud to support the development and implementation of marketing plans. Utilize Google Analytics and Tableau to track key metrics, develop data models, and provide insights. Lead a cross-functional team of channel marketers, understanding business needs and creating effective marketing strategies. Communicate monthly performance and insight breakdowns to key stakeholders. Drive email marketing efforts through data-driven A/B testing initiatives. Email Marketing Specialist 1 with expertise in tracking KPIs, generating reports, utilizing analytics tools, leading cross-functional teams, and conducting A/B testing. Skilled in providing insights and driving effective marketing strategies.

• Marketing Coordinator · HouseLens02-01-2017 – 10-01-2017

  Launched a monthly newsletter focused on educating real estate agents on how to harness the power of digital marketing to accelerate their sales. Delivered regular product updates to platform users to inform them of new features and systematic changes Executed account-based marketing to build partnerships with leading real estate brokerages around the country

• Director of eCommerce and Marketing · Golf Pro Wears01-01-2016 – 02-01-2017

  Created innovative strategies to drive customer engagement. Built strong relationships with industry professionals and influencers. Developed and implemented successful marketing strategies to increase brand visibility and sales performance. Developed and presented marketing plans and reports to CEO and shareholders.

• Marketing Specialist · Sabre Corporation10-01-2015 – 02-01-2017

  Monitored trends in social media, industry, and competitive landscape to create new material Identified appropriate marketing channels and target customers for campaigns Onboarded new team members and coached personnel in marketing tasks Monitored social media questions and comments and appropriately responded Implemented and tracked trade show marketing strategies to acquire new top- of-funnel marketing leads

• Digital Marketing Coordinator · Automation Control Products06-01-2014 – 05-01-2015

  Acted as an administrator for our sales CRM for all users Developed marketing automations that served our customers with content and our sales team with data to help them succeed at their roles.

Education

• Georgia Highlands CollegeAssociate of Science - AS, Business Administration and Management, General
• Middle Tennessee State UniversityBachelor of Science - BS, Applied Leadership
• University of North GeorgiaMaster's Degree, Business Administration

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