Kristie Conner

About

With a Bachelor of Science in Health Sciences from Linfield University, I have built a robust career in product marketing, specializing in strategy development and market penetration. Currently serving as the VP of Product Marketing at ContractPodAi, I lead initiatives to enhance market awareness and support sales enablement. Previously, I held the same role at Brandlive, where I focused on increasing brand visibility and product adoption. My experience as Director of Product Marketing at Celigo involved crafting strategies for successful product launches. At Axway, I progressed from Product & Solutions Director to Director of Platform & Solutions Marketing, where I executed campaigns for key product lines and led a global team in go-to-market strategies. My efforts have consistently resulted in increased market presence and leadership positions in key analyst research.

Experience

• VP of Product Marketing · ContractPodAi01-01-2022 – 09-01-2024

  As VP of Product Marketing, responsible for leading the product marketing strategy, driving market awareness, and supporting sales enablement initiatives.

• VP of Product Marketing · Brandlive05-01-2021 – 12-01-2021

  As VP of Product Marketing, led the development and execution of marketing strategies to enhance brand visibility and product adoption.

• Director of Product Marketing · Celigo10-01-2020 – 05-01-2021

  As Director of Product Marketing, responsible for crafting and implementing marketing strategies to support product launches and market penetration.

• Director, Platform & Solutions Marketing · Axway02-01-2019 – 09-01-2020

  Conceptualized, proposed, and executed marketing campaigns and strategies for three key product lines and alignment to AMPLIFY enterprise integration platform. Collaborated with Field Marketing to drive awareness and demand with enterprise IT leaders and line of business buyers. Launched mid-market enterprise program resulting in leadership position in key analyst research and 50% increase in new mid-market logos. Built and led a team of global product marketers responsible for execution of go-to-market plans from inception to global enablement. Partnered with Product Management leadership to define annual and quarterly roadmap and design a high value launch plan for go-to-market to accelerate market awareness. Strategically orchestrated analyst engagement inquiries, briefings to uncover market insights, build relationships and influence, resulting in leadership positions in key research.

• Product & Solutions Director · Axway02-01-2017 – 09-01-2019

  As Product & Solutions Director, led the development and execution of marketing strategies to enhance product visibility and market reach.

• VP of Product Marketing · ContractPodAi01-01-2021 – 09-01-2024

Education

• Linfield UniversityBS, Health Sciences

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