Jay Caldwell

About

With a robust background in law and history, I have transitioned into a dynamic career in marketing and product management across various tech and biotech startups. I hold a Doctor of Law degree from Villanova University and a Bachelor of Arts in History from Harding University. My professional journey includes pivotal roles such as Growth Lead at Vapi, where I significantly increased the company's online presence and engagement. As a Product Marketing Manager at OpenBench, I crafted strategic content for niche audiences in the biotech sector. At Simpli.fi, I excelled as both a Product Manager and Content Marketing Manager, enhancing product quality and driving audience engagement through innovative strategies. My tenure at SmartLight Analytics involved supporting business development and crafting marketing strategies for AI-driven solutions. My expertise lies in leveraging cross-functional collaboration to drive growth and deliver customer-centric solutions.

Experience

• Growth · Vapi (YC W21)01-01-2024 – 05-01-2024

  Y-Combinator-backed startup building Voice AI infrastructure for the internet. Grew X followers from 12 to 1,215. Grew LinkedIn followers from 6 to 1005. Author of company blog that averaged 219 new users per week with an average weekly growth rate of 156%. Wrote Technical Documentation including Guides, Examples, Concepts, FAQs, and Pricing. Led the engagement and support efforts in Vapis Discord community.

• Product Marketing Manager · OpenBench08-01-2022 – 11-01-2023

  Biotech startup providing the first and only success-driven model for small molecule hit discovery. Created and edited content around early stage drug discovery for highly niche target audiences. Worked cross-functionally to help craft the positioning and messaging for OpenBench's unique value proposition. Conducted in-depth competitive and market research and analysis to inform strategic decision-making and identify opportunities.

• Product Manager · Simpli.fi01-01-2022 – 07-01-2023

  Designed and implemented a new Alpha testing process, improving the quality and reliability of new product releases. Led a cross-functional project with data science, ad ops, and business development teams to implement machine learning models, optimizing audience targeting and driving revenue growth. Collaborated across teams as a product lead, driving alignment between engineering, data science, and sales to deliver customer-centric solutions.

• Content Marketing Manager · Simpli.fi07-01-2018 – 12-01-2021

  Created and executed a content marketing strategy aligned with broader company initiatives, driving thought leadership and brand awareness. Implemented an SEO strategy for the company blog, resulting in a 10% year-over-year growth in site visits. Developed a Content Style Guide adopted by both Marketing and Technical Communications teams, ensuring consistency and quality across all content.

• Marketing Manager · SmartLight Analytics02-01-2016 – 04-01-2018

  Supported the CEO in client-facing roles, including sales calls and industry events, contributing to business development and revenue growth. Developed marketing collateral and shaped initial messaging for a successful healthtech startup, effectively communicating the value of AI-driven fraud detection. Collaborated with the leadership team on go-to-market efforts, leveraging market research and competitive analysis to inform strategy and positioning.

Education

• Villanova University Charles Widger School of LawDoctor of Law (J.D.)
• Harding UniversityBachelor of Arts (B.A.), History

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