Kristil R.

About

With a Bachelor's degree in Literature and Creative Writing from Columbia University and advanced degrees in Digital Communications from The American University of Paris and a Master of Arts from Uppsala University, I bring a diverse educational background to my professional endeavors. My experience spans various roles, including Guest Experience Manager at Vacation With An Artist (VAWAA), where I managed email campaigns and improved customer satisfaction metrics. At STATION F, I participated in an early-stage company program, conducting user interviews and developing outreach strategies. As a Social Media Manager at SHIMMERS and Jellysmack, I crafted brand voices and created engaging content. Additionally, my role as a Communications Specialist at Maximus involved tailoring communications to customer personas and enhancing brand perception. My expertise lies in content creation, audience engagement, and strategic communication.

Experience

• Guest Experience Manager · Vacation With An Artist (VAWAA)06-01-2024 – 09-01-2024

  Managed Guest Experience through email campaigns // Segmented audience for targeted outreach // Evaluated + improved CSAT + CES // Tracked + reported on retention, growth, engagement KPIs

• Launch · STATION F04-01-2024 – 06-01-2024

  Round 1 in-house Station F program dedicated to early-stage companies // Prepared and ran user interviews, defined user need / value proposition // Determined ICP and outreach strategies // Built a preliminary audience, developed pitch deck.

• Social Media Manager · SHIMMERS10-01-2023 – 03-01-2024

  Worked hand-in-hand with founders to develop brand voice + social strategy // Designed graphics + concepted, wrote, directed, and edited social content

• Social Media Manager · Jellysmack10-01-2022 – 10-01-2023

  Built + scaled the world's biggest social channels from scratch // Orthogonal thinkers who jump across teams + Jellysmack brands to concept, strategize, write, direct, and edit top-tier content // Driven by a fountain of ideas + strong internal relationships

• Communications Specialist · Maximus08-01-2020 – 09-01-2021

  Identified customer personas // Tailored outgoing comms to each group // Monitored CSAT + CES to assess + improve brand perception // Addressed pain points through content strategy

Education

• Columbia UniversityBachelor's degree, Literature and Creative Writing
• The American University of ParisMaster of Science - MS, Digital Communications
• Uppsala UniversityMaster of Arts - MA

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