Zoey Washington

About

With a Bachelor of Arts in Art History from Columbia University and a Master's in Museum Studies from Johns Hopkins University, I have cultivated a robust career in content strategy and curation. Currently, I serve as the Head of Content at Julie Products Inc., where I develop strategies that enhance brand voice and engagement. Previously, I was the VP of Content & Editorial at Jellyfish, leading global content strategies for top brands like HBO and L’Oréal. My experience extends to fashion and beauty content at Bravo TV and The Zoe Report, where I crafted compelling narratives. As the founder of SEWSQUAD, I created innovative sewing kits that blend fashion with creativity. My expertise lies in digital marketing, SEO, and content optimization, driving audience engagement and business growth.

Experience

• Head of Content · Julie Products Inc.04-01-2023 – 06-01-2024

  Proven expertise in developing comprehensive content strategies across editorial and social platforms that amplify brand voice. Inspiring leader known for championing a collaborative and innovative environment that encourages creativity and excellence. Skilled at guiding cross-functional teams to deliver high-quality content that captivates audiences. Proficient in leveraging digital marketing channels to amplify content reach and engagement. Experienced in SEO optimization, social media management, and content distribution tactics to drive traffic and conversions. Data-driven strategist with a knack for interpreting analytics to optimize content performance and inform future content creation.

• VP, Content & Editorial · Jellyfish05-01-2021 – 04-01-2023

  Developed comprehensive editorial and digital content strategies for some of the world’s leading brands including HBO, Playstation, L’Oréal, Farfetch, and Uber. Implemented a global editorial process from concept to execution, ensuring quality, efficiency, client evaluation, and analytics. Represented the global editorial team in senior leadership, company pitches, new business opportunities, and external press. Created a global content compliance ecosystem for medical brands such as Sanofi, Mylicon, and L’Oréal. Built an effective collaborative workflow with our global senior leadership team and C-Suite. Led creative content pitch teams for RFPs and RFIs from global brands like Nike, L’Oréal, Estée Lauder, Amazon Fashion, and Samsung. Managed a global team of over 50 people spanning the U.S., Germany, France, U.K. and Brazil.

• Fashion and Beauty Content Lead · NBC Universal / Bravo05-01-2019 – 05-01-2021

  Writer/Producer of daily fashion and beauty content for Bravotv.com covering celebrity lifestyle news and trends.

• Fashion Features - The Zoe Report · Bustle Digital Group04-01-2019 – 04-01-2021

  Write long-form features focused on fine jewelry, fashion history, shopping, and seasonal fashion trend stories.

• Founder · SEWSQUAD04-01-2019 – 03-01-2021

  SEWSQUAD is a line of easy-to-make, fun-to-wear, sewing patterns designed by a fashion editor. Each kit contains a beginner-friendly sewing project inspired by the season's hottest looks, a little inspo to show you how to style what you make, a bonus 'Leftover Look' idea that you can create using scrap material, and for good measure....a tape measure! Oh, and did we mention that none of our projects require a sewing machine? New projects and patterns will be added in “drops” throughout the season.

Education

• Columbia UniversityBachelor of Arts (BA), Art History, Criticism and Conservation
• Johns Hopkins University Advanced Academic ProgramsMaster's degree, Museum Studies/ Curation

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