Kristina Mayoros (Vitale), MBA, CAS

About

I help founder-led and PE-backed organizations build predictable revenue without the overhead of a full-time sales executive.\n\nAs a Fractional VP of Sales and founder of Connective Co, I partner with leadership teams during critical growth, transition, and scale phases to stabilize performance, create clarity, and install the systems required for repeatable growth.\n\nMy work is execution-first and embedded. I step in to assess what is breaking revenue, rebuild the sales engine, and lead teams through measurable improvement across pipeline health, forecasting accuracy, conversion discipline, and margin protection.\n\nMy background includes building U.S. revenue organizations from market entry, delivering seven-figure net-new revenue within defined timeframes by stabilizing inconsistent pipelines and implementing scalable sales systems, and leading enterprise-scale execution across $200M+ environments.\n\nI bring 15+ years of experience across enterprise and mid-market environments, with deep expertise in go-to-market strategy, revenue operations, sales leadership, and cross-functional alignment. My focus is creating durable growth that leadership teams can trust and scale.\n\nIf you are a CEO, founder, or operating partner looking for senior sales leadership on a fractional, interim, or project basis, I would love to connect.\n\nIndustry experience spans pet care, beauty, consumer goods, and retail, with a track record of delivering measurable revenue growth across diverse ecosystems.

Experience

• Founder & Fractional VP of Sales · Connective Co2024 –

  Fractional VP of Sales & Revenue and Go-To-Market leadership for founder-led and PE-backed organizations; builds scalable sales systems, improves pipeline health, and strengthens forecasting discipline and margin protection.

• Director of Operations, Field Strategy & Execution · Destination Pet2023 – 2024

  Directed operations and field strategy & execution for a multi-location pet services organization; led cross-functional initiatives to scale revenue and field execution.

• Senior Field Sales Manager · Cosmo Fleet, USA2022 – 2023

  Led field sales efforts; developed strategies to expand regional market share and drive revenue.

• Field Sales Manager · Cosmo Fleet, USA2021 – 2022

  Managed field sales teams; improved sales performance and territory growth.

• Director of Sales & Business Development · L’Oréal USA2018 – 2021

  Directed sales and business development for a multi-brand portfolio; led regional expansion and revenue growth.

• Regional Brand Manager / Senior Sales Executive / Senior Business Development Manager · L’Oréal USA2010 – 2018

  Progressive leadership roles across regional brand management, sales execution, and business development; drove revenue growth and market expansion.

Education

• University of PhoenixMaster of Business Administration (MBA)
• Eastern Michigan UniversityBachelor of Business Administration, Marketing, Business Administration; Marketing

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