Kshitij Patil

About

As an end-to-end designer, I thrive on unstructured and ambiguous problem spaces. My work experiences at early-stage start-ups in D2C Consumer health, fintech, and B2B enterprise product industries have taught me to navigate ambiguity in clear design directions. I implement strategies and communicate to users with empathy and purpose. When I'm not working, you can find me sketching, eating spoonfuls of Nutella, and planning my next adventure somewhere in the world. I am always looking forward to learning from the community, please feel free to connect or reach out.

Experience

• UX Designer - Growth · LePal.ai2024-08-01 – 2024-10-01

  Lepal is a D2C mental health mobile app that aims to make mental health fun through games. - Redesigned key sections of a mental health application, including Homepage, Community, and AI chat experiences, driving improvements in user engagement with 300 to 800+ sign-ups. - Conducted usability testing for 8 core features in collaboration with researchers, synthesizing insights to propose user-centric solutions. - Created wireframes, flows, and prototypes using Adobe XD to communicate design recommendations effectively to diverse stakeholders. - Advocated for ethical AI policies, aligning with organizational goals for Series A funding.

• Visual Designer · IU Indianapolis Division of Undergraduate Education2023-09-01 – 2024-05-01

  Worked at DUE's media and communication office - Crafted IU brand identities that position products and companies to capture #1 category positions. Communicated across logos, taglines, ads, marketing, trademarks, media, and trade shows. - Captured over 200+ photos and attended 5+ career development shows as a photographer to be published on IU's marketing and social media handles.

• Research Assistant · Indiana University–Purdue University Indianapolis2022-08-01 – 2024-01-01

  - Synthesized qualitative coding of 100+ user insights by conducting semi-structured user interviews to understand behavioral aspects of individual attitudes, norms, and perceptions on existing models of privacy policies of mobile health applications. - Presented the research findings at the Pervasive Health Conference at Malmo, Sweden with a participation of 300+ attendees.

• UX Design Intern · HumanX2022-01-01 – 2022-05-01

  Design agency with clients from top B2B and D2C companies in India. - Led the research and design to solve the problem of making investment strategies comprehensible leading to 23% increasing in conversion rates. 42% of daily active users interact with these product features. - Directed a team of 3 developers in Quality Assurance Testing, establishing comprehensive design system guidelines that enhanced design consistency and reduced redesign time by 35% for subsequent website updates.

• UX Design Intern · PathCheck Foundation2021-06-01 – 2021-07-01

  - Increased user acquisition rate by 11% for contact tracing by mapping out storyboards of Covid patient's user journey. - Collaborated with other design interns to finalize the design components, Information Architecture, Mood boards, and final interface of the patient-facing application.

• Graphic Design Intern · Purple Phase Communications2020-08-01 – 2020-09-01
• Intern · Mahindra and Mahindra Limited [Automotive, Farm Equipment and Agri Business]2019-06-01 – 2019-07-01

Education

• Indiana University IndianapolisMS in Human Computer Interaction, Human Computer Interaction
• Nirma UniversityBachelor of Design, Design and Visual Communications, General

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