Kyla Ellis

About

I am passionate about cultivating strong client relationships and harnessing community connections to drive business growth across industries such as talent representation, sports entertainment, hospitality, lifestyle, and music. By integrating insights from consumer psychology with scalable solutions, I craft marketing strategies that resonate deeply with a brand's audience. My mission is to infuse emotional depth into brand concepts, transforming them into authentic, relatable experiences that seamlessly align with brand indentities or experiential atmospheres.

Experience

• Brand + Marketing Strategist · Self Employed/Contract2019

  - Led the development of marketing strategies and event partnerships for clients, achieving a 25% increase in engagement and retention. - Coordinated 200+ events and creator-driven activations, ensuring successful partnership management and a 40% increase in client retention. - Drafted pitch decks and proposals for potential brand partnerships, contributing to a 30% revenue growth across key client campaigns. - Managed data entry for event partnership records and performance metrics, improving data accuracy and streamlining reporting processes by 25%. - Analyzed event performance data, driving continuous optimization of strategies based on key performance indicators. - Built and maintained strong relationships with vendors, sponsors, and key stakeholders, contributing to successful event activations across regions.

• Marketing Manager · Kollective03-01-2022 – 08-01-2023

  Strategic Creative Ops & Collaboration: - Collaborated with talent (creators, celebrities, entrepreneurs, and athletes) on media projects and deliverables - Created digital concepts, briefs and decks for existing clients and partnerships. - Researched brands and talent that align with brand identity for healthy relationship execution - Generated organic collateral, involving research, copywriting, and content creation for Instagram, YouTube, events, and newsletters - Managed social media channels; YouTube and Instagram - Drafted partnership contracts - 4 Direct reports: CEO's and CMO

• Events and Program Manager · Kollective05-01-2022 – 02-01-2023

  Strategic Leadership: - Managed and created Hubspot pipeline communication channels for lead generation - POC for membership account issues, corrections, and scheduling - Maintained updated knowledge of all departments to educate all members and guests of club programming, events, pricing, and policies. Strategic Planning and Marketing: - Drove strategic planning for 50 exclusive events, including happy hours, panels, and networking gatherings - Created media content; Visual in-house assets, podcast files, logos, designs, social event videos, and moodboards - Drafted emails and documents for marketing team - Scouted talent for potential partnerships Data-Driven Operations: - Reviewed reports to track member activation and retention - Assisted in handling Sling payroll and scheduling, oversee team performance, and schedule maintenance to optimize operational efficiency. Recruitment and Training: - Led a team of 15 for 2 locations utilizing Mindbody, Slack, Sling, Hubspot, Front, Medical, Mindbody - Created recruitment and training initiatives/documentation for new team members

• Project Manager · East Austin Athletic Club05-01-2020 – 01-01-2022

  Resource Management: - Provided project outlines with deadlines, assets, and approvals - Created content for social media; event flyers and fitness videos - Collaborated with the Director of Operations to approve partnerships - Scouted, negotiated, and managed 20+ vendor relationships

Education

• Texas State UniversityFinance, Finance, BBA
• Texas State UniversityBachelor of Business Administration - BBA, Management

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