Lacy Williams

About

I’m a creative and marketing professional recently recognized as a “Top Leader Under 40” at a Fortune 500 company. With a career spanning content strategy, music business, and team leadership, I bring a unique blend of artistic insight and strategic expertise to every project. Most recently, I led multi-channel strategies for 13 brands, managed a team of five, and collaborated with senior leadership to align marketing initiatives with business goals. My prior experience includes driving digital publishing and marketing initiatives and navigating the music industry as a songwriter, mentor, and advocate. Whether you need content creation, strategic insights, or copywriting, let’s connect to explore how I can contribute to your success.

Experience

• Director of Content Marketing & Communications · RPM Industrial Coatings Group06-01-2023

  As the Director of Content Marketing & Communications, responsible for overseeing the creation and distribution of marketing content, managing public relations, and ensuring consistent brand messaging across all channels.

• Marketing Communications & PR Specialist · RPM Industrial Coatings Group09-01-2022 – 06-01-2023

  The RPM Industrial Coatings Group is home to 11 industry-leading coatings and finishing brands. Our dynamic portfolio includes liquid coatings, powder coatings, touch-up and repair products, sundries, adjuvants, and much more. You’ll find our products around the globe in industries from architecture and automotive to farming, forestry, and marine.

• Traffic Manager · Blueprint.Inc01-01-2019 – 08-01-2022

  Blueprint.Inc is a multi-platform marketing company with a specialty in reaching local audiences throughout the South. StyleBlueprint, our digital magazine, reaches over 5 million unique readers a year and offers advertising opportunities; SB Shop, our online shop, features a curated collection of independent brands; and Blueprint Marketing, our digital marketing arm, delivers results you can trust to grow your business. We are passionate about helping businesses grow and thrive with our proven tools.

• Professional Musician · Self-employed06-01-2011

  As a published and performing songwriter, I've created and distributed audio and visual content for myself, other artists, TV, and film. I've independently secured 1,000+ performances in venues across the country and been featured in publications like Rolling Stone Country, Taste of Country, YouTube Nashville, and more. Hear more at www.lacygreen.com or www.thewonderfulnobodies.com.

• Songwriting Mentor · Nashville Songwriters Association International10-01-2019 – 07-01-2022

  As a songwriting mentor with NSAI, I met with members to evaluate their work and provide tailored resources and feedback. I also spoke at member workshops and assisted the association in its advocacy efforts to protect intellectual property.

Education

• University of North Carolina at Chapel HillBachelor's degree, Religion/Religious Studies, Music

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