Karlyn Mckell

About

Early-stage startup employee who enjoys fast-paced environments and collaborating cross-functionally to bring product and brand to life. I've spent a decade in comms & content marketing as a writer and creator, most recently at Series A startups where I've discovered a passion for building both brand and strategy from the ground up. Experienced in industries such as experiential hospitality, music, web3, insurance, lifestyle, business, and finance.

Experience

• Content Lead · Way2023-11-01 – 2025-02-01

  As the sole full-time creative contributor on the marketing team, I built Way's marketing funnel from the ground up, led a strategic brand repositioning, and launched content initiatives that established Way as a thought leader in experiential hospitality. Key initiatives: Launched new website, rebrand & product suite, repositioned the brand for enterprise growth, built a top-funnel content engine, creative-directed Way’s brand video & thought leadership series, implemented email nurtures to drive conversion.

• Content Strategist, Copywriter · Royal.io2022-05-01 – 2023-11-01

  Leading both brand and product copy & driving content strategy at Royal. We're an early stage startup (Series A) building the future of the music industry. Through our music rights marketplace anyone can invest in music and earn royalties—an asset class that has traditionally been gated by people with wealth. Artists get new funding opportunities through dropping songs and albums. Fans get exclusive access to artists they believe in. Everybody wins together.

• Marketing Content Manager · 8fig2021-09-01 – 2022-05-01

  I led content strategy at early stage eCommerce funding startup (Series A). This included launching a rebrand, which included a new website and brand guidelines.

• Content Marketing Manager · Siege Media2019-03-01 – 2021-09-01

  I work at Siege Media, a marketing agency that specializes in SEO. As a writer and marketer I have experience leading in the insurance and lifestyle spaces and have also created content for business and finance! My daily job duties include: Researching various online channels for subjects and trending news stories, writing SEO blog content that gets our clients ranking on Google, developing long-form copy 3000+ words, finding top and middle funnel keywords to target for SEO, generating creative ideas to develop as content and pitch to journalists/bloggers, nurturing and developing relationships with writers, reporters, and web editors, writing effective web copy for the purposes of marketing websites in diverse verticals, frequent outreach to bloggers and press outlets for the purpose of growing online visibility, doing whatever it takes to grow the online presence of our clients.

• Communications Manager · Cox Media Group2013-11-01 – 2019-03-01

  As the Communications Manager/Producer at Cox Media Group's Action News Jax, I served as both brand manager and content creator for our public relations brand. My daily duties included: Copywriting for TV, radio, digital, print and partnership marketing, collaborating on cross functional teams with sales, news and graphics departments, posting content on @ActionNewsJax for all platforms: Facebook, Instagram, Twitter, managing brand development for startup community initiative on TV, radio and digital platforms, planning video production shoots, coordinates events and talent appearances, editing video for PSAs that aired on television, ActionNewsJax.com, and social media, producing daily website content, published via Content Management System (CMS), developing campaigns to inspire community engagement and connections, curating content on community webpage and event calendar, responding to consumers via community management online and over the phone.

• Contributing Writer · Void Creative2013-08-01 – 2017-08-01

  I contributed content at Void Magazine for a few years after my internship as a way to get published outside of work in print and online. Some of my archived work can be found at: http://voidlive.com/author/karlyn/

• Editorial Intern · Void Creative2013-06-01 – 2013-08-01

  I served as an editorial intern for Void Magazine from June 2013- September 2013. I received academic credit from Florida State University for my internship. I wrote articles for both the print magazine and Void's website, VoidLive.com. I helped edit and layout the magazine before each issue went to press. I also interviewed local talent and helped promote community events. I remain on great terms with the magazine and have been published in nearly all of their issues since June 2013.

Education

• Florida State UniversityBachelor of Arts (B.A.), Editing, Writing and Media

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