Lainey K. Hollock

About

I’m Lainey, a product designer with a decade of experience specializing in design systems, accessibility, interaction design, and information architecture. ✅ I’m confident collaborating with cross functional teams ✅ I’m determined to leave everything better than when I got it ✅ I’m efficient without losing detail or making compromises. ✅ I excel at learning quickly, failing fast, and asking questions to ensure the best outcomes

Experience

• Product Designer · Orbital Intelligence06-01-2023

  -Led research, roadmap and prototyping for a streamlined tabletop gaming user experience, advising on a digital product for creators and users -Spearheaded WCAG 2.1 compliance checks for PDFs, ensuring a seamless user experience for assistive technology users and promoting overall product inclusivity -Increased digital sales by 10% through user-centered design with a focus on WCAG compliance and inclusive user experience for users with disabilities -Improved layout efficiency and user experience by 20% through information architecture best practices, creating a more intuitive and findable information structure

• Senior Art Director · Avalere Health03-01-2018 – 09-01-2023

  -Owned end-to-end human-centric design process for 300+ projects, leading collaboration with devs and stakeholders to guarantee successful implementation, WCAG compliance and optimal inclusive user experience -Achieved an 80% reduction in mockup creation time and a 50% boost in developer collaboration by spearheading the development of a design system -Drove a 67% user engagement gain by launching a patient-focused website on time and budget, prioritizing user needs and iterative design

• Senior Digital Designer · Devon International Group03-01-2016 – 03-01-2018

  -Designed and iterated on website features, driving a 20% increase in user engagement and a significant uplift in page views and sales metrics -Led the creation and evolution of 5 distinct in-house brands, ensuring seamless user experience across multiple digital platforms through user-centered design principles

• Digital Designer · Rowhouse Studio07-01-2014 – 03-01-2016

  -Developed e-commerce solutions, enhancing user engagement by 12% through intuitive interaction design and seamless navigation -Enhanced user experience for complex data-heavy documents by crafting an information architecture that facilitated easy navigation in both digital and physical formats -Partnered with clients to develop WCAG compliant templates and content, implementing best practices through sensitivity reader reviews and screen reader testing

• Graphic Designer · A.G.A.S Manufacturing Group07-01-2013 – 07-01-2014

  I processed between 30-40 custom flag orders a day and completed most tasks twice as fast as previous designers. At the time, I was the only full time designer in a national company, and also in charge of creating all print files for the printer. This includes size, bleed for hem, color correction, file labeling, etc.

Education

• The Interaction Design FoundationCertification, Human Computer Interaction
• CodeAcademyFront End Development
• University of the ArtsBachelor's degree, Graphic Design
• Parsons Paris School of DesignCommunication Design
• Wilson Technical School - Dix HillsCertificate of Completion, Advertising Art

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