Lalo Carter
Senior UX & Product Designer | Brand Strategist | 12+ Years in Regulated Sectors
12 yrs experience · Khon Kaen, Mueang Khon Kaen District, Khon Kaen 40000 · <10 hrs/week
About
Senior UX and brand designer with 12+ years of experience executing complex research, data synthesis, and content evaluation within highly regulated sectors. Proven track record of operating autonomously in fully async, remote environments. Leads end-to-end UX lifecycles and design strategy, builds design practices and systems from zero, and partners closely with PMs, engineers, and stakeholders to translate business requirements into validated, shippable experiences. Serves as a U.S. Peace Corps Volunteer in Thailand with fluency in Thai as a direct outcome.
Skills
Experience
- Lead Product Designer · HireRight02-01-2022 – 01-01-2024
● Owned the full UX lifecycle for a customer-facing background screening platform and internal tooling from discovery through delivery. ● Embedded with cross-functional teams (PMs, engineers) to translate business requirements into validated, shippable experiences. ● Conducted rigorous qualitative research and data synthesis, converting complex user feedback and behavioral data into objective evaluation criteria. ● Championed user advocacy in sprint planning and roadmap discussions, ensuring research surfaced as strategy, not just decoration. ● Reduced customer’s time collecting data for their own internal dashboards from hours to a few clicks after redesigning our Insights platform.
- Lead UX Designer · OpenMarket / Infobip05-01-2019 – 02-01-2022
● First UX hire: built the design practice from zero. Established user journey frameworks, persona library, and research cadence. ● Co-built the company's first design system, creating component consistency across a new customer-facing platform. ● Evangelized UX company-wide, running workshops and stakeholder sessions to shift product culture toward user-centered decision-making. ● Strengthened direct user relationships through ongoing feedback loops and contextual inquiry sessions.
- UX Manager · Defense Health Agency (DOD)01-01-2016 – 05-01-2019
● Led design and testing for web and mobile applications serving active service members, veterans, and their families. ● Established rigorous evaluation criteria and quality assurance standards across digital properties, ensuring strict compliance with complex government guidelines. ● Partnered closely with engineering to ensure design intent survived implementation — advocating for quality and accessibility.
- UX Designer · Insure Washington Restaurants08-01-2015 – 09-01-2015
● Applied full human-centered design process (research, analysis, personas, storyboards, prototypes, usability tests) to redesign the insurance quoting flow. ● Reduced quote path complexity and improved task completion through iterative prototype testing.
- Brand Manager & Graphic Designer · Madesmart09-01-2013 – 03-01-2015
● Managed brand expression across packaging, website, trade show presence, and marketing collateral. ● Art directed product photography and ensured brand cohesion across retail and digital touchpoints. ● Monitored competitive landscape and consumer trends to keep brand positioning sharp and relevant.
- Creative Lead · PureRED09-01-2012 – 06-01-2013
● Led a team of production designers creating weekly circulars for Supervalu's grocery banners: Jewel-Osco, Cub Foods, Albertsons. ● Managed quality assurance, fact-checking, and strict deadline compliance across high-volume, fast-turnaround production queues.
- Art Director / Designer · Fredrikson & Byron09-01-2010 – 09-01-2012
● Owned brand stewardship for a major law firm: annual reports, collateral, web imagery, direct mail, and digital content. ● Designed across print and digital with a consistent, professional visual identity.
Education
- General AssemblyUX Immersive, UX Immersive
- Miami Ad SchoolArt Direction, Art Direction
- Northern Arizona UniversityB.S., Art Education, Minor in Ethnic Studies
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