Lana Racic

About

Hi, I’m Lana. I'm a freelance copywriter and digital marketer. I turn ideas into clear, persuasive content that ranks and converts: SEO-driven blogs, web and landing pages, emails, and social content/ads. I handle keyword strategy, on-page SEO, and analytics to sharpen messaging, and I love crafting brand voices people actually want to read. If you need copy that’s smart, searchable, and sales-ready, I’m your person.

Experience

• Cybersecurity Strategy Analyst · Sun LifeApril 2025 – Present

  Creating exec-ready slide decks and briefings for the C-suite within DBTS (Digital Business & Technology Solutions). Co-developing the Security Risk & Crisis Management (SRC) strategy to strengthen overall security posture. Building monthly and quarterly cybersecurity posture reports and dashboards.

• Sales Intern · Teladoc HealthJune 2024 – September 2024

  Conducted prospect research and outbound sales activities, including cold calls and emails, to drive lead generation. Personalized communications using marketing automation tools to increase engagement and conversion. Managed sales pipeline in Salesforce and leveraged ZoomInfo & LinkedIn Sales Navigator for prospecting. Exceeded outreach targets through strategic follow-ups across phone, email, and social channels.

• Inside Sales Administrator Intern · BungeMay 2023 – January 2024

  Managed and updated Salesforce opportunities to support sales representatives in closing deals. Created sales reports using Excel & Tableau, tracking contract balances and sales performance insights. Retrieved and verified invoices in SAP, ensuring accurate payment processing. Assisted in managing transportation costs and tracking sales trends to optimize business operations.

• Marketing Associate · Guelph Student Investment CouncilSeptember 2022 – January 2024

  Designed marketing materials with Canva to promote events and recruitment efforts. Updated website content and wrote blog posts on stock pitches and investment strategies. Collaborated in marketing strategy meetings and designed club merchandise.

• Team Lead · University of Guelph Alumni AssociationJanuary 2023 – May 2023

  Supervised and motivated a team of ambassadors to drive donor engagement and meet fundraising goals.

Education

• Lang School of Business and Economics - University of Guelph

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