Laraib Rizvi

About

Laraib Rizvi, known as Larry, is a full-stack digital marketing expert and HubSpot Certified Partner with over 14 years of experience. He specializes in Meta, TikTok, and Google Ads, delivering 5.5x ROI for clients like 7-Eleven and a decade-long partnership with Lush From small businesses to enterprises, get plug-and-play growth: higher ROAS, sticky customers, and teams that run themselves. Let's turn your ads into empires message me for a free consult! Key Expertise - Full-funnel marketing & CRM automation (HubSpot expert) - Paid ads mastery (Meta, TikTok, Google) with proven ROI - Operations scaling for 340+ projects across eCommerce & B2B

Experience

• Marketing Consultant · Confidential02-01-2024 –
• Marketing Consultant · Lush Online Shopping03-01-2022 –

  - Helping Company and Marketing Leads to Automate the processes using tools.\n- Horizontal Scale the business using multiple tools and strategic planning

• Director Sales & Marketing · Lush Online Shopping01-01-2020 – 07-01-2022

  - Coach and Lead The Marketing & Sales of a Group of companies.\n- Lead all Category, Marketing, Catalog, Production, and B2B Sales Managers.\n- Increase Demand and Manage Supply of Inhouse PL brands\n- Automate The Marketing Processes.

• Senior Business Development Executive · Lush Online Shopping11-01-2017 – 12-01-2019

  - Manage B2B Inbound Sales \n- Manage International Inventory Purchasing Process\n- Inventory Optimization and Omni Channel Sales Growth

• Senior Category Manager · Lush Online Shopping12-01-2015 – 11-01-2017

  - Manage Campaign Calenders and Budgets for Multiple Categories\n- Coordinate the Category Managers, Marketers, and Content Team and Help them to optimize products.\n- On-Board PL brands and B2B Procurement Partners\n- Lead the Team of Multiple Categories and Key Accounts Managers

• Category Manager · Lush Online Shopping04-01-2015 – 11-01-2015

  - Manage End to End Performance and Health of Tagged Categories\n- Manage Financial Performance, Campaigns, and Catalog Optimization\n- Align the Best Pricing, Vendors For the Sourcing team to make a category profitable.

• Creative Marketing Director · Brand Ambitious07-01-2014 – 04-01-2015

  Leading team to develop brand strategy that connects with Visible’s members and prospects.\nWorking closely with Insights and Analytics to understand our prospects and build strategy to be most relevant in their lives\nDelivering the creative content and assets for the Visible brand and products.\nDeveloping world class creative for Visible brand and product that stands out/breaks through category

• Social Media & Digital Marketing Executive · Brand Frictions02-01-2013 – 06-01-2014
• Head Of Social Media Marketing · J. Fashion07-01-2012 – 12-01-2012

  - Manage the Social Media Platforms and Responded to Customer Queries.\n- Help the Buyers and Users to Engage Via Chat.\n- Suggest the best product via chat to increase organic sales

• Head Of Marketing Communications · Heliumm09-01-2011 – 07-01-2012

  -Manage and refine the organization’s social media presence\n-Manage and measure marketing campaign costs\n-Oversee the implementation of the marketing strategy\n-Develop a brand strategy\n-Set and administer an annual marketing budget\n-Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions\n-Guide the day-to-day activities of the marketing team and marketing manager\n-Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary

Education

• University of VirginiaNano Degree, Marketing Analytics
• University of PennsylvaniaNano Degree, Business Analytics Specialization
• University of LondonNano Degree, Business, Management, Marketing, and Related Support Services
• Università BocconiPrivate Equity and Venture Capital, Investments and Securities
• Sir Syed University of Engineering & Technology (SSUET)Bachelor's degree, Computer Science
• Virtual University of PakistanBachelor of Science - BS

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