LaStashia Lewis

About

Hi, I’m Lew, the driving force behind Justus Media Marketing (JMM), bringing over 15 years of experience in digital marketing, technology, and media strategy, and a strong background in admissions and enrollment. I blend high-energy leadership with data-driven marketing, CRM expertise, and strategic partnerships to drive growth for clients and educational programs. At JMM, I lead with intention, delivering website development, social media management, graphic design, and professional development workshops that move the needle. I’ve built systems that connect marketing with enrollment, enabling meaningful engagement and long-term growth. If you’re ready to elevate your brand’s presence and performance, let’s connect.

Experience

• Enrollment Counselor · Western Governors University05-01-2022 – 07-01-2023

  Remote Enrollment Counselor responsible for guiding prospective students through the full enrollment process, including transcript evaluation, application submission, and financial aid navigation.

• Enrollment Counselor · South University01-01-2022 – 01-01-2023

  Managed student data, ensuring accuracy during enrollment and post-graduation processes. Assisted with transcript requests, financial aid documentation, and database updates to support smooth enrollment operations. Delivered one-on-one guidance and website walkthroughs for prospective and current students.

• Intake Specialist · Western Governors University01-01-2019 – 01-01-2021

  Scheduled medical screenings and drug tests while maintaining detailed tracking systems using CRM tools like Salesforce. Ensured accurate documentation of certification and medical clearances, supporting compliance for naval personnel. Assisted applicants with thorough documentation processes to meet strict enrollment deadlines.

• Chief Executive Officer · JUSTUS MEDIA MARKETING06-01-2018 –

  Executive leadership overseeing strategy, marketing services, client growth, and long-term vision for Justus Media Marketing.

• Marketing Manager · JUSTUS MEDIA MARKETING01-01-2015 –

  Streamlined client data management using Asana and Excel to monitor project milestones and improve campaign performance. Collaborated with cross-functional teams to ensure timely deliverables and client satisfaction.

• Strategic Marketing Consultant · Justus Media Marketing08-01-2015 –

  Partner with small businesses and educational organizations to strengthen branding, outreach, and student/customer engagement. Develop digital strategies, manage content creation, and analyze data to optimize campaigns. Leverage marketing expertise to support recruitment events, student engagement initiatives, and community partnerships.

• Lead Admissions Counselor (over 3 locations) · Wards Corner Beauty Academy04-01-2011 – 06-01-2013

  Enrolled prospective students into cosmetology and barber programs, increasing student body by 27% in first year. Led admissions across three campus locations after promotion to Head of Admissions. Built strong relationships with local high schools to strengthen recruitment pipelines. Organized and hosted career fairs and new student orientations every 4–6 weeks.

Education

• Strayer UniversityBachelor of Applied Science - BASc, Business, Management, Marketing, and Related Support Services
• Piedmont Community CollegeAssociate of Arts, General Studies

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