Skyler Villegas

About

Hi, I'm Sky and I’m a social media manager and content strategist with 5 years of experience creating high-performing content for TikTok and Instagram. I focus on short-form video, brand voice development, and content planning that actually connects with audiences. I’ve worked across food, nightlife, and creative brands, helping them grow through intentional, on-brand storytelling. I love blending creativity with strategy to make content that feels fresh but purposeful!

Experience

• Social Media Manager & Administrative Coordinator · The Bayou Buzz02-01-2022

  Crafted and implemented innovative content strategies, leveraging industry trends to engage audiences, resulting in a 75% increase in brand visibility. Supported a city's tourism initiative, driving a 21.7% increase in their social media following in just 90 days. Provided in-depth analytics reports to inform strategic decision-making and measure campaign success, enabling continuous improvement. Coordinated a team of photographers for weekly photoshoots, ensuring a streamlined workflow and high-quality content.

• Lead Social Media Manager & Project Developer · The Bayou Buzz12-01-2020 – 02-01-2022

  Directed social media initiatives and spearheaded project development. Oversaw a team of 5+ Social Media Managers, ensuring successful project delivery and adherence to timelines. Formulated and executed innovative content strategies, identifying trends to craft compelling and engaging content. Fostered strong audience engagement and community building efforts, enhancing brand visibility and loyalty. Provided insightful analytics reports to optimize performance and drive strategic decision-making.

• Social Media Intern · Goods Collective06-01-2019 – 08-01-2019

  Supported social media marketing efforts by contributing to content creation, post scheduling, and strategy development. Gathered and curated engaging content to enhance brand visibility and engagement. Utilized analytics data to inform social media strategy decisions and optimize performance.

• Student Social Media Contributor · Common Experience at Texas State09-01-2018 – 12-01-2018

  Developed and curated engaging social media content for Facebook, Twitter, and Instagram, as part of an Advanced Social Media and Analytics course. Utilized analytics insights to inform strategic decision-making and refine social media strategies for clients during monthly meetings.

• Bobcat Preview PAL · Texas State University08-01-2018 – 08-01-2018

  Provided leadership and guidance to groups of incoming freshmen and transfer students as a Bobcat Preview PAL. Facilitated presentations and discussions to provide students with valuable campus resources and support services.

Education

• Texas State UniversityBachelor's degree, Digital Media Innovation & Mass Communication

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