Laura Farkas
Revenue Systems Architect & Marketing Strategist
14 yrs experience · <10 hrs/week
About
With a diverse educational background spanning business administration, literature, and journalism, I have cultivated a multifaceted career in marketing and content creation. As the Revenue Systems Architect and CMO at LMNts Marketing since 2016, I specialize in designing high-conversion marketing campaigns and implementing systematic revenue flow architectures for UK SMEs. My role involves transforming fragmented marketing tactics into cohesive growth engines, thereby enhancing client ROI through strategic automation and engagement campaigns. Concurrently, I serve as a Business Mentor at Lancaster University, supporting enterprises through the Help to Grow Programme. My editorial expertise is showcased at CopyPress, where I ensure content quality and coherence. As an author, I penned 'How to Make Your Content Marketing Work' for Bookboon Learning. My freelance experience includes SEO writing, copywriting, and blogging for various companies, consistently delivering content that boosts online visibility and client satisfaction.
Experience
- Revenue Systems Architect and CMO · LMNts Marketing12-01-2016
Responsible for creating 6-figure funnels and brainstorming high conversion marketing campaigns that fill our clients' appointment books and bank accounts. Designed and implemented systematic Revenue Flow Architecture for UK small and medium-sized enterprises, replacing fragmented marketing tactics with unified, predictable growth engines. Built and led a high-performance marketing team, specializing in converting complex sales processes into streamlined, efficient systems of delivery. Created the initial blueprint for Intentional Design to ensure client campaigns achieved consistent ROI through optimized structural integrity. Pioneered the transition of clients from static websites to automated, continuous flow systems, focusing on sustainable lead capture and customer engagement campaigns. Provided structural consulting to small businesses in the UK, implementing automated solutions that reduced the dependency on manual marketing effort. Established the core principle of systemic automation to free up client time for high-leverage business objectives.
- Business Mentor · Lancaster University09-01-2021
Providing support for businesses through the Help to Grow Programme, part-funded by the UK Government. Doing what I enjoy doing: helping businesses grow.
- Editor · CopyPress01-01-2018
Responsible for editing and refining content to ensure quality and coherence, contributing to the overall success of content marketing strategies.
- Freelance SEO Writer and Online Marketing Expert · Toucan Marketing01-01-2010
Experienced SEO writer with a strong background in creating engaging content that enhances online visibility. Completed full websites, article directory submission projects, ghost-writing assignments, and article rewriting. Known for delivering quality content that meets client requirements and often receives bonuses for valuable suggestions.
- Author · Bookboon Learning01-01-2022 – 09-01-2025
Author of 'How to Make Your Content Marketing Work'.
- Blogger outreach writer · FATJOE10-01-2017 – 07-01-2019
Contributed to outreach efforts by writing engaging blog content to enhance brand visibility and engagement.
- Freelance Copywriter · greatcontent AG05-01-2014 – 07-01-2018
Provided website content, copywriting services, blogging, and product descriptions.
- Freelance Blogger · ReveNews06-01-2014 – 03-01-2017
Provided insightful online marketing and affiliate promotion articles, guides, and blog posts.
Education
- Lancaster UniversitySmall Business Leadership Programme, Business Administration and Management, General
- Havering College of Further EducationLevel 2, Lean Organisation Management Techniques
- Barton Peveril Sixth Form CollegeLevel 2, Business Administration and Management, General
- K and S StudioCollege, PR and marketing
- Eötvös Loránd UniversityMaster's degree, Literature and Cultural Management
- Gyorgy Balint Academy of JournalismDoctor of Philosophy - PhD, Journalism
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