Laureen Wangare

About

Hi, I’m Laureen, a Digital Marketing Strategist and Social Media Manager who blends content, creativity, and data to help brands grow online with clarity and intention. I’ve worked across real estate, lifestyle, and mental health sectors, helping founders, influencers, and startups turn their social platforms into genuine communities. I’ve led campaigns that achieved over 2300% growth, helped real estate and mental health brands increase visibility, and trained 40+ entrepreneurs and creators through my initiative, Social Media Simplified. My toolkit includes: • Social Media Ads (Meta, TikTok, Google) • Analytics & Strategy (Google Analytics, SEO/SEM) • AI Tools (ChatGPT, DALL-E, automation flows) • Content Creation (reels, blogs, podcasts, Canva/CapCut) I’m passionate about simplifying digital strategy and turning content into connection. Whether it’s through training, campaign building, or one-on-one brand work. I’m your girl

Experience

• Social Media Manager · Big Square Kenya2025-11-01 –
• Super Agent – Digital Marketing Mentor & Job Linkages · Generation Kenya2025-09-01 –

  Mentor within a digital apprenticeship program focused on helping young professionals gain practical skills and job readiness. Key Responsibilities & Impact: • Mentored digital marketing graduates in freelancing, job platforms, and client management • Delivered simplified lessons in content, branding, proposal writing, and gig delivery • Supported mentees in earning sustainable freelance income and gaining confidence

• Social Media Simplified (Founder & Trainer) · Social Media Simplified2025-02-01 –

  Launched a personal brand and training initiative aimed at demystifying social media for entrepreneurs, freelancers, and content creators. Key Highlights: • Trained over 40+ learners via 1:1 sessions, workshops, and group coaching • Developed custom learning materials for content planning, ads, analytics, and AI automation • Helped students land freelance gigs and grow their businesses through improved digital presence

• Virtual Office Assistant (Social Media Manager) · SYDIA REALTY2024-03-01 – 2025-08-01

  Created lead-generating content and scaled the brand’s presence across Facebook, TikTok, Instagram, and LinkedIn. Supported sales, content, and operations. Key Achievements: • Grew Facebook audience by 2300% and expanded brand visibility across Instagram, TikTok, LinkedIn, and YouTube • Led content creation (reels, captions, SEO blogs) that aligned with buyer intent and property goals • Used AI tools like ChatGPT & Canva to automate reporting and content workflows • Translated analytics into clear, actionable insights for sales & management • Contributed to the highest monthly sales performance by aligning content with lead generation

• Social Media Manager & Brand Strategist · Mental Health by Chabaya2021-11-01 – 2024-12-01

  Built and managed the social media presence for a mental health advocacy brand focused on awareness, storytelling, and resource sharing. Impact Highlights: • Grew the platform from 0 to 10K+ followers across platforms • Produced 80+ videos using smartphone setups, showcasing creativity and resourcefulness • Hosted podcast segments and developed relatable content to spark conversation • Built an authentic, engaged community with consistent outreach and storytelling

• Model & Social Media Consultant · Obed in the Wild2021-06-01 – 2021-07-01

  Collaborated with a creative team to align social media strategy with visual content for an outsourcing brand. Key Contributions: Featured as a model in lifestyle content shoots for Instagram and YouTube Provided consulting on social media strategy, including hashtag research and post scheduling Advised on audience targeting and visual storytelling approaches Helped increase aesthetic consistency and follower engagement

• Social Media Manager & Personal Assistant · Miss Trudy (Influencer)2020-07-01 – 2020-12-01

  Supported an influencer in managing content, partnerships, and operations during a rapid growth phase. Wins: • Helped scale brand income by 5X in 6 months via partnership outreach • Achieved milestone of 100K+ YouTube subscribers during this period • Managed logistics, schedules, and creative campaigns behind the scenes

• Chief Executive Officer · Food anywhere2019-07-01 – 2020-06-01

Education

• Kenyatta UniversityBachelor of Science - BS, Industrial Chemistry

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