Lauren Ervin

About

Hi I'm Lauren! I am a seasoned digital marketing and design professional with over five years of experience driving impactful online strategies and creative solutions. With a robust background in both digital marketing and design, I excel at blending innovative design principles with strategic marketing tactics to deliver compelling brand narratives and measurable results.

Experience

• Digital Marketing Consultant · Dressed In Love Bridal Suite10-01-2023 – 01-01-2024

  - Maintained personal brand by creating and implementing effective social media content strategies to increase visibility, reach and engagement by utilizing analytic tools and insights to track performance metrics, analyze audience demographics and optimize content strategies for maximum impact. - Planned, created, edited and posted original content to Instagram and Tik Tok. - Analyzed social media audience data and implemented search engine optimization (SEO) strategies, resulting in an increase in website traffic and clicks.

• Social Media Marketing Consultant · Personal Stylist Tamara Gaudin09-01-2023 – 12-01-2023

  - Captured and catalyzed Tamara's brand identity by assisting her with maintaining her brand's online presence - Conducted market trend analysis to integrate into social media campaigns. - Managed all social media accounts, including Instagram and TikTok, by responding to comments, direct messages, engaging with online communities and creating content.

• Brand Identity Consultant · Greater Freedom Think Tank01-01-2023 – 05-01-2023

  Provided brand consulting and strategic guidance to clients by developing comprehensive brand identity strategies for clients, aligning their vision, values and target audience with the visual elements and messaging. Collaborated with graphic designers and marketing teams to ensure consistent brand implementation across all marketing materials as part of the brand refresh taking into account Market changes and audience preferences. Created visually appealing and impactful brand logos, typography, color palettes and visual elements that represented the essence of the brand by providing guidelines for consistent application of the brand identity across various touch points, including print, digital and social media.

• Marketing Assistant · SUPIMA07-01-2023 – 09-01-2023

  - Assist with fittings and alterations, ensuring garments fit properly and adhered to the desired aesthetic. - Organize and maintain wardrobe and accessory inventory, ensuring all items were properly labeled and accounted for. - Collaborate with the production team, designers, and stylists to ensure seamless integration of styling elements into the overall visual concept. - Coordinated the acquisition, organization and return of fashion samples for photoshoots, fashion shows and promotional events. - Fostered cross functional relationships with the production team, designers and stylists to ensure seamless integration of all creative concepts during New York Fashion Week. - Assisted the marketing team on day of fashion show to organize and execute all behind the scenes initiatives to align with the timeline of the production.

• Social Media Coordinator · Be Mine Boutique05-01-2022 – 08-01-2022

  Used previous industry knowledge to build and improve the company's social media presence. Managed multiple social media platforms including TikTok, Instagram and Facebook and consistently planned, created, edited and produced engaging content, resulting in an increase in organic reach. Surveyed performance based on engagement and growth.

• Marketing Consultant · Samuel Gompers School08-01-2021 – 12-01-2021

  Designed engaging and visually appealing brochures for an elementary school, effectively communicating key information to parents, students and the community to increase enrollment numbers by creating brochures that effectively showcase the school's strengths, programs and achievements by collaborating with the schools administrators, teachers and stakeholders to gather content and ensure accurate representation of programs, curriculum and events in the brochure.

Education

• Saint Joseph's UniversityBachelor's degree, Communication and Media Studies

Similar talent on Pangea

Madison G.Social Media & Brand Marketing Manager | Creative Strategist | Event PlanningNew York, NYAlison P.Innovative Social Media and Marketing SpecialistLos Angeles, CASamantha G.Social Media Content Creator & Brand Marketing Specialist | Growth-focused with a track record of building engaged audiences across Fashion, Real Estate, and Tech StartupsNew York, NYVictoria N.Experienced Social Media Manager & StrategistFort Lauderdale, FL