Lauren Ellington

About

A graduate of the University of Colorado Boulder with a BS in Advertising and Marketing, [Name] has built a robust career in growth marketing and operations. Currently serving as the Growth Marketing Operations Manager at OrthoFi, [Name] has significantly improved lead tracking and conversion rates through innovative use of Salesforce, SalesLoft, and HubSpot. Previously, as a Growth Marketing Specialist at OrthoFi, [Name] developed a successful webinar series and contributed to the execution of the 2023 NEXUS Industry Conference. At Social Tribe, [Name] collaborated closely with leadership to generate leads and enhance brand visibility. Earlier roles include Marketing Lead at Sustain.io, where [Name] drove engagement through strategic email campaigns and content, and Digital Content Coordinator at Reflexion Media, focusing on UX and inbound marketing. [Name] excels in creating and executing marketing strategies that drive engagement and growth.

Experience

• Growth Marketing Operations Manager · OrthoFi04-01-2023

  Developed and maintained a lead tracking process and reporting dashboard in Salesforce, improving visibility and decision-making for revenue teams. Managed an outsourced BDR team and inbound/outbound strategies in SalesLoft, boosting lead conversion rates. Established and executed SOPs, lead generation setup, and nurturing handoffs for OrthoFis webinars and live courses in HubSpot, Zoom, Eventbrite, and Zapier, significantly enhancing engagement and conversion. Generated 60% of total leads from 37 webinars over 35 months, significantly contributing to pipeline growth. Designed and implemented an automated demo self-scheduling system, optimizing lead routing across multiple teams and products.

• Growth Marketing Specialist · OrthoFi01-01-2021 – 03-01-2023

  Created the OrthoFi Webinar Series and Live Courses playbook using a full marketing stack, effectively engaging and collecting leads, driving demo requests, and reinforcing brand authority within the orthodontic industry. Collaborated with the Event Manager and a marketing agency to promote and execute the 2023 NEXUS Industry Conference, delivering a successful multi-track, three-day event at the Gaylord Rockies Resort. Supported execution and list segmentation for targeted customer communications, partner relationships, and enterprise sales initiatives, enhancing engagement and conversion.

• Marketing Manager · Social Tribe01-01-2019 – 01-01-2020

  Worked primarily with the CEO/Founder and the Business Development Manager to build credibility and generate leads for the agency. Created and curated dynamic content across social channels, agency blog, and sales collateral, ensuring consistent brand messaging and engagement. Developed streamlined processes for promoting keynote speaking opportunities and premium content, enhancing visibility and driving audience engagement. Led a cross-functional marketing pod, collaborating with internal teams to build a cohesive and recognizable agency brand identity.

• Marketing Lead · Sustain.io01-01-2017 – 01-01-2018

  Sole marketing function for bootstrapped data-driven platform/HaaS startup in the B2B sustainability sector. Planned and implemented email lead nurture strategies, campaigns, and landing pages in HubSpot, driving engagement and conversions. Conceived and executed an online content strategy, including inbound pillars, customer reports, and premium content, to reach lead generation goals. Balanced long-term strategic growth initiatives with day-to-day cross-departmental needs, ensuring alignment and timely execution. Managed agency partner relationship primarily collaborating on the creation of new company website and our HubSpot Marketing and Sales automations.

• Digital Content Coordinator + Consultant · Reflexion Media01-01-2015 – 01-01-2017

  Supported website UX and inbound marketing planning for clients in BIM, Surveillance Hardware, and CPG industries. Developed and implemented digital content strategies to enhance client engagement and drive lead generation. Created long-form pillar content enhancing website traffic and SEO.

Education

• University of Colorado BoulderBS, Advertising, Marketing

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