Lauren Goldblum

About

Experienced in digital marketing, content creation, and storytelling with a focus on editorial and social media strategies. Background in writing, editing, and campaign management for lifestyle and travel content. Known for utilizing SEO practices and analytics tools like Semrush to enhance content reach and engagement.

Experience

• Account Executive · Summary Content Marketing2024-06-01 –
• Editorial Assistant · Locale Lifestyle Magazine2023-09-01 – 2024-10-01

  • Write and edit custom digital campaigns and editorials for Locale's PR and branded partnerships • Interview influential figures in the Southern California community for narratives and articles • Collaborate with Locale's in-house editorial, marketing and social media teams to ensure accurate, timely content creation • Utilize SEO strategies and meta tags using Semrush

• Social Media Specialist · Locale Lifestyle Magazine2023-08-01 – 2024-10-01

  • Travel throughout the Southern California region capturing video content for Locale's custom social media campaigns • Support brand partnerships through social media content

• Lifestyle Writer · Locale Lifestyle Magazine2023-06-01 – 2024-10-01

  •Pitch, write and edit engaging stories highlighting food, travel and trending news in the San Diego community •Generate brand growth and online engagement through branded content for local businesses •Monitor social media outlets for relevant, trending news to coordinate and plan future content •Conduct extensive background research on current events in San Diego through investigative journalism

• News Writer · Static Media2023-08-01 – 2024-06-01

  •Wrote, pitched and edited 12-15 travel articles a week with quick turnarounds •Collaborated with expansive editorial and management teams in a digital newsroom to produce engaging content using SEO practices •Conducted extensive background research on travel content to ensure articles are accurate and informative •Utilized analytic tools such as Semrush to increase the brand’s organic traffic and track media metrics •Self-sourced professional photos to accompany articles

• Multimedia Journalist · Pepperdine Graphic Media2022-08-01 – 2023-04-01

  •Authored PGM’s most highly viewed article that resulted in an influx of engagement on digital platforms •Published numerous weekly high-performing articles averaging 800-1200 words while adhering to AP guidelines •Collaborated with Advertising Manager to monitor content performance, making adjustments as needed •Updated website copy to reflect recent content, organization updates and upcoming events •Managed social media channels by distributing content and adopting various tones to engage with audience base •Constructed creative visuals and full-page layouts using Adobe InDesign and Illustrator •Collected breaking news, interviewed sources and assisted with live broadcast production

Education

• Pepperdine UniversityBachelor of Arts, Psychology

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