Lauren Jacaruso, MBA

About

With a Master of Business Administration in Data Analytics from LSU Shreveport and a Bachelor of Science in Marketing Communications and Business Studies from Emerson College, I bring a robust educational background to my professional endeavors. Currently, I serve as the Social Media Manager at Fearlyss Media, where I manage social channels and expand service offerings. Previously, I was the Team Sports Marketing Manager at Baden Sports, overseeing 75+ partner relationships and driving significant sales growth. My experience also includes roles as a Brand Associate at Old Navy, Social Media Manager for Barre Chord Bangers, and Community Outreach and Events Manager at Girls on the Run of the Rockies. My diverse skill set in marketing, social media management, and community outreach has consistently driven results and fostered strong partnerships.

Experience

• Social Media Manager · Fearlyss Media05-01-2024

  Manage Fearlyss Media social channels. Assist in expanding Fearlyss Media's service offerings. Serve as social media manager for various clients.

• Team Sports Marketing Manager · Baden Sports04-01-2022 – 09-01-2024

  Responsible for managing, growing, and scaling 75+ Baden Sports partner relationships and marketing activations. Manage partner product allocation and payments. Drive B2C and B2B sales by growing customer databases as well as maximizing partnership revenue potential. Analyze and evaluate the performance of each partnership. Serve as project manager for partner request for proposal (RFP) process. Identify potential partners and create mutually beneficial relationships to help grow the Baden Sports brand. Collaborate with sales and product development to provide key marketing materials. Strategize and implement email marketing efforts resulting in a 589% increase in sales on one of three D2C portals with a 670% increase in customer base and a 144% increase in conversion rate YOY. Source and implement process improvement software programs company wide.

• Brand Associate · Old Navy10-01-2023 – 05-01-2024

  Store associate at local Old Navy store.

• Social Media Manager · Barre Chord Bangers02-01-2023 – 07-01-2023

  Social media manager for local Denver cover band.

• Community Outreach and Events Manager · Girls on the Run of the Rockies09-01-2021 – 04-01-2022

  Coordinate opportunistic fundraising events and community awareness events. Recruit and manage volunteers to attend community events. Serve as race director for, and execute, end-of-season signature 5K events. Responsible for effectively cultivating community relationships. Manage events that are critical to the success of the organization. Serve as an advocate for the organization in the community. Manage and create content for all company-owned social channels.

Education

• LSU ShreveportMaster of Business Administration - MBA, Data Analytics
• Emerson CollegeBachelor of Science (BS), Marketing Communications, Business Studies
• West Islip High SchoolAdvanced Regents Diploma

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