Lauren Murillo

About

Most recently at Whatnot, I’ve built categories from 0 to category leaders across new verticals. I’ve worked directly with partners to scale into multi-million-dollar businesses, led high-impact platform events, and partnered with major influencers, podcast hosts, and professional athletes to unlock new revenue streams. Previously, I co-founded a YC-backed company ($500K+ raised), giving me firsthand experience building from 0 to 1 and operating in fast-moving, high-growth environments. Today, I work with early to growth-stage companies on: * Category and marketplace expansion * User acquisition and monetization strategy * Influencer and partnership ecosystems * Go-to-market for new verticals and geographies If you’re building a marketplace, creator-driven platform, or expanding into a new category or market, I bring both strategic insight and hands-on execution experience to help you grow faster.

Experience

• Biz Dev, PR, & Marketing Specialist · Pangea01-01-2022

  - Worked with high-profile clients ranging from Emmy Award-winning journalists to artificial intelligence startups helping them with business strategy, marketing, and sales tactics - Created engaged communities of thousands of members/users for startups in the sustainability sphere - Built and/or contributed to websites from blog content to web copy to web design - Coordinated PR landing big partnerships such as FOX News and New York Fashion Week - Grown profitable social media pages to 12k+ followers

• Co-Founder, Creative Director · Club Dressd10-01-2022

  - Manages team of developers, editors, and interns - Drive sales through engagement of clients and promotional campaigns - Developed website, marketplace, and magazine for women growing their own business in the fashion industry - Coordinated partnerships with 7 different official New York Fashion Week events - Collaborated with renowned leaders in the sustainable fashion industry to bring mentorship to club members - VC + Angel Investor Backed

• CMO · Dressd Rentals02-01-2021 – 10-01-2023

  - Built peer-to-peer clothing rental company of 6k+ users from ground up - Launched app and website - Spearheaded a campaign that lead to the onboarding of 70+ universities across the US to an ambassador program - VC + Angel Investor Backed

• Freelance - Sustainability, DEI, & Nonprofit · Self-Employed01-01-2022

  Mission-driven organization growth

• Contact Tracer and Case Investigator · New York State Department of Health05-01-2020 – 11-01-2021

  Used web-based CRM platform to call several COVID-19 cases and contacts each day in order to improve communication and reduce transmission of the virus Conducted confidential public record searches as Lexis Nexis Specialist for team of 25 members

• Campus Manager · Fresh Prints Custom Apparel03-01-2017 – 12-01-2020

  Assessed collegiate market and spearheads promotional campaign, reaching out to 25 campus groups and organizations per week, to promote national custom apparel company Responsible for outreach to new clients, developing relationships, attaining/managing/executing sale orders Surpassed $100,000 in sales of custom apparel to 30+ clubs and organizations on and off campus Helped create art ideas and graphic designs for organizations Assembled a steady client base comprising of on and off campus clubs, organizations, and Greek Life that regularly requires custom apparel

• Special Events Intern · Cystic Fibrosis Foundation02-01-2020 – 05-31-2020

  Facilitated the development and production of event materials Supported public relations and social media efforts by working closely with the communications team Undertook event logistics in the planning process and at the event

• Communication Intern · University at Buffalo Athletics Department08-01-2019 – 02-29-2020

  Responsible for all aspects of the University at Buffalos Division 1 football and basketball team Instagram accounts including stories, highlights, posts, and promotions Coverage of all 16 Division 1 programs at the university Collaborated with marketing manager on promotional campaigns Attended weekly press conferences and conduct interviews with the players and coaches

• Member at Large · Delta Phi Epsilon01-01-2019 – 01-31-2020

  Identified potential sisterhood event opportunities at the local level and create campaigns to seize those opportunities Managed all aspects of the event planning process including venue identification, printing and design of materials, and budget tracking Lead Standards Board meetings and hold members accountable for their actions

• Media Marketing Intern · CliffHanger Academy05-01-2019 – 08-31-2019

  Built company's social channels and campaigns for Facebook, Instagram, Google+, LinkedIn and Twitter Supported PR, by creating materials and outreach to relevant news outlets and early adopters. Performed background research on current topics in psychology, neuroscience, action sports, coaching and personal development.

• Launch Lead · Whatnot02-01-2024

Education

• University At BuffaloBachelor's Degree, Communication

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