Lauren Withee

About

Hi, I'm Lauren, a multidisciplinary design specialist turned marketer based in Denver. I am passionate about crafting exceptional digital experiences & helping startups communicate efficiently with their audience. My Web3 expertise includes working with infrastructure companies, decentralized identity, startups and financial services. Currently, I am a founding member of 98studios.xyz, where we assist amazing clients in setting up content marketing systems and managing web3 native communities. I have extensive experience in UX/UI design, product management, and digital branding.

Experience

• Lead Designer · Matchain2024-06-01 –

  - Spearheading design collaborations with top industry partners, including Paris Saint-Germain F.C, Bitget, Binance, and ByBit, to further innovate in digital identity infrastructure (MatchID.ai). - Strategizing UX design systems for the Matchain Web3 ecosystem, driving user-centered design and redefining digital identity with cohesive, visually impactful experiences across Web3. - Leverage AI to create compelling social media content, driving user engagement and strengthening Match’s online presence. - Designed, built, and launched the Matchain website on Webflow, managing all aspects from concept to implementation. - Creating and maintaining visual assets for web, newsletters, and social platforms, ensuring a consistent and boundary-pushing brand experience. - Mentoring and managing a junior designer, fostering skill development and collaboration to strengthen the design team.

• Co-Founder · 98Studios.xyz2024-02-01 –

  - Found and lead the design division for a SEO and Brand Identity Agency that optimize’s businesses conversion rates - Coach and mentor team members, focusing on skill development in Brand Identity, User Experience, and Web Development - Work closely with clients to analyze and optimize customer journeys, ensuring seamless and effective experiences tailored to each client's needs. - Providing strategic UX guidance to improve visibility, while implementing strategies to enhance website performance and conversion rates.

• UX | UI Designer & Researcher · Spruce Systems, Inc.2022-01-01 – 2024-02-01

  - Designed the UX for the California DMV App (Digital Identity Infrastructure) which reached over 800K users in the first product release, in collaboration with the California Government. - Led design roadmaps to prioritize opportunities across visual design (design systems), interaction design (prototyping), systems and information architecture, user research (qualitative and quantitative), and strategic product vision. - Designed, iterated, and maintained product interfaces in Figma while collaborating with Product, Marketing, Founders, and Engineers to conduct user research, product discovery, and usability testing. - Designed and developed company websites on Webflow and created branded content for social media and SpruceID merchandise (stickers, banners, T-shirts) for events.

• Lead Designer · Paradigm | Design, Innovation, Strategy2020-08-01 – 2022-01-01

  - Lead and oversaw the user experience delivery from concept to launch for ventures, in partnership with other UI designers, product managers, and engineering. - Created user flows to direct the information architecture and user experience for projects - Crafted story boards to cultivate the direction of business’ brand - Designed bespoke logo designs, commercials, pitch posters and social media content with figma, photoshop, Illustrator, and premiere pro. - Built websites with Webflow - Constructed custom UI Libraries for app development

• Lead Product Designer · Transcend2020-08-01 – 2022-01-01

  - Designed and ran marketing campaigns to over 60k email subscribers Crafting social media posts and campaigns while also establishing a cohesive theme - Built the UI Library, components, wireframes, and redesign for developers using Figma - Constructed the Project Transcend Website using Webflow - Collaborated directly with the Founder, CTO, and dev team on design sprints - Crafted pitch deck for funding

• Freelance Designer · Freelance2017-10-01 – 2022-01-01

  - Crafting the design vision and product direction for startups with UX, UI, and product design. - Designing bespoke content such as icons, and social media content for startups’ brands. - Crafted UI designs for mobile and web applications, using tools such as Sketch, Adobe XD and Figma. - Built user flows, wireframes, and UI Mockups. - Worked in partnership with engineering teams - Spoke directly with founders and product mangers on collaborations and content revisions.

• UX Designer / IT Intern · Gibbs & Cox, Inc.2018-05-01 – 2018-08-01

  - Created a project focused on improving the user experience of Gibbs & Cox’s website - Conducted user research - Built information architecture schemas, wireframes, user flows, and UI mockups. - Developed the designs with bootstrap. - Presented the project to the board of Gibbs & Cox. - Updated the database of the Contract Management Group Sharepoint, by implementing workflows, updating old permissions, and crafting a new design to the home page. - Assisted with data entry for contract modifications, proposals, and team agreements.

• Safety Inspector / Intern · S2W CONTRACTING LLC2017-05-01 – 2017-06-01

  - I worked on site at natural gas compressors as a safety inspector. - The job included monitoring the gas levels of the area, assisting employees with tools, and making sure employees in confined spaces were safe. -Also, helped with filing and organizing when I was at the offices.

Education

• Northern Virginia Community CollegeAssociate's degree, Information Systems Technology
• Langley High School

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