Lauryn Darden

About

Graduating with a Bachelor of Fine Arts in Dramatic Writing for TV, Stage, and Film from New York University, I have a strong foundation in creative production and photography. As a Junior Creative Producer at Veronica Beard, I handle various creative production tasks and support the team in developing visual content. My experience also includes freelance photography projects and roles as an Assistant Director, Co-Producer, and Commercial Photographer. At Conway+Partners, I captured professional photos of new developments, reviewed and edited incoming photos, and ensured all retouching aligned with branding guidelines. Additionally, I served as a Residential Assistant at New York University, fostering a sense of community within the residence hall. With a passion for visual storytelling and a diverse skill set, I continue to explore and contribute to the creative industry.

Experience

• Junior Creative Producer · Veronica Beard02-01-2022

  ● Work closely with cross-functional partners including the Design, Sales, Marketing, Merchandising, and Digital teams to build timelines and processes to ensure a coordinated and deliberate approach toward launching complex projects ● Oversee production development of multimedia content, such as ECOM, Campaign, Joor, Flat, Social, and Still Life shoots, optimized for various platforms including organic and paid social from start to finish ● Partner closely with Art Directors and Senior Producer to ensure creative vision and production realities are consistently informing each other ● Develops in depth monthly production calendar to ensure awareness amongst cross-functional partners in both Asana and Outlook ● Supervise the project management of ECOM, Joor, Social, Flat, Campaign, and Still life production to ensure on-time deliverables ● Organizes meetings with agents, photographers, and directors per project to ensure production success and transparency ● Curates and manages yearly creative and ecom budget, as well as the teams monthly expense report on Concur

• Freelance Photography · Freelance08-01-2020

  Offering artistic direction for clients by curating creative decks, lighting diagrams, and mood boards - Lead producing creative ideas through pre-production and post production - Sourcing freelancers and crew members to support special projects through pre production, on set, and post production - Scouting for best locations to ensure environments fit the needs of projects - Providing retouching, and video editing, services in post-production

• Assistant Director + Co-Producer · Birth of Soji - Film02-01-2022 – 06-01-2022

  - Assist in the development of shooting schedules, script breakdowns, and production logistics - Help maintain order and efficiency on set by coordinating with the production team, crew members, and actors to ensure the director's vision is realized - Create daily call sheets, which outline the shooting schedule and provide important details for cast and crew members - Monitor and manage the shooting schedule to ensure it stays on track - Act as a liaison between the director, production team, cast, and crew by relaying instructions, providing updates, and facilitating effective communication throughout the production process - Address and resolve any issues that arise during filming, such as technical difficulties, scheduling conflicts, or unforeseen circumstances - Collaborate with the script supervisor to ensure consistency in performances, props, wardrobe, and set elements across different scenes and takes - Assist in organizing and reviewing footage, providing input during the editing process, and coordinating additional post-production tasks

• Commercial Photographer · Conway+Partners09-01-2021 – 01-01-2022

  - Capturing professional photos of new developments - Reviewed and edited all incoming photos - Ensure that all retouching fits within branding guidelines and specified art direction - Assist in all pre-production to ensure the flow of production - Retouch a wide range of architecture that often involves complex cleanup and color correction. For more information, visit https://www.linkedin.com/company/conwayandpartners

• Residential Assistant · New York University08-01-2020 – 12-01-2021

  - Responsible for fostering a community within the residence hall by providing both educational and social opportunities - Create floor and all-hall events for residents to encourage belonging and community to the hall and NYU community - Serve as the point of contact and peer to residents on my floor - Participate in on-call duty rotation, report and document all incidents, manage check-ins and check-outs, and complete administrative tasks in addition to other responsibilities. For more information, visit https://www.linkedin.com/school/new-york-university

Education

• New York UniversityBachelor of Fine Arts - BFA, Dramatic Writing for TV, Stage, and Film

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