Leah Cedeño

About

With a Bachelor's degree in VMA Production from Emerson College, I have cultivated a robust career in digital media and content creation. Currently serving as the Digital Media Manager at Fourthwall, I have successfully managed social media strategies across multiple platforms, achieving significant growth in brand visibility and engagement. My previous roles include Sales Lead for Creator Partnerships at Fourthwall, where I expanded the creator network, and Digital Account Manager at SCP, where I aligned merchandise designs with clients' brand identities. As an Independent Content Creator, I grew my YouTube channel to 5k subscribers and 569k views within a year. Additionally, I have experience as a Social Media Editor & Producer at Ooshloo Media, where I optimized video content strategies to increase engagement and revenue. My expertise spans community management, influencer collaboration, and innovative marketing campaigns.

Experience

• Head of Social & Video · Fourthwall12-01-2024

  - Leading the strategy, execution, and innovation across all social media and video initiatives to drive community engagement and brand growth - Managing and mentoring a talented team, fostering collaboration, and ensuring high-quality content delivery - Overseeing production workflows, from concept development to execution, to streamline processes and meet goals - Implementing data-driven campaigns to support creators, optimize performance, and enhance platform success

• Digital Media Manager · Fourthwall01-01-2023 – 12-01-2024

  - Managed and executed social media strategies across multiple platforms, including Twitter, Instagram, YouTube, TikTok, Twitch, and Discord, effectively increasing brand visibility and engagement. Achieved a 100% growth in Twitter followers and a 62% increase in YouTube subscribers. - Successfully led community management efforts on Discord and Twitch, fostering a vibrant and inclusive community with active participation and meaningful discussions. Actively managed a community of 5.8k members on Discord. - Coordinated with influencers for marketing projects, establishing valuable partnerships and leveraging their reach to promote the brand. - Managed paid advertising campaigns on Google Ads, YouTube Ads, and TikTok Ads, optimizing ad spend and maximizing ROI. - Conceptualized and executed innovative marketing campaigns, contributing to increased brand awareness and user engagement. - Produced high-quality YouTube & Twitch content that effectively showcased the platform's features, benefits, and user success stories.

• Sales Lead, Creator Partnerships · Fourthwall09-01-2022 – 01-01-2023

  - Conducted cold email outreach to prospective creators, effectively initiating contact and generating interest in the platform. - Engaged in direct conversations with creators to showcase the platform's benefits and successfully persuaded them to sign up. - Collaborated closely with the marketing team to tailor outreach strategies and campaigns, resulting in increased conversion rates. - Maintained a database of leads and effectively tracked progress through the sales pipeline. - Played a pivotal role in expanding the creator network, contributing to the platform's growth and market presence.

• Digital Account Manager · SCP09-01-2021 – 09-01-2022

  - Pitched and executed merchandise designs, aligning them with clients' brand identities and objectives. - Created moodboards to visually convey design concepts and ideas to clients, ensuring clear communication and alignment. - Assisted with website design projects, contributing to user-friendly and aesthetically appealing online experiences. - Collaborated directly with influencers on their merchandise drops, providing support and guidance to ensure successful product launches. - Coordinated merchandise logistics for touring clients, managing production schedules and distribution to meet tight deadlines. - Oversaw production processes, working closely with manufacturers to maintain quality standards and deliver merchandise on schedule. - Fostered strong client relationships, serving as the primary point of contact and addressing their needs and concerns. - Managed project budgets, ensuring cost-effective solutions while maintaining high-quality deliverables.

• Independent Content Creator03-01-2020 – 09-01-2022

  - Grew my YouTube channel to 5k subscribers and 569k views within one year. - Increased live stream views by 400% and viewer engagement by 450% by utilizing SEO and creating engaging thumbnails. - Created unique overlays, alerts, and interaction in Twitch streams leveraging OBS and my passion for static and motion graphic design. - Created multi-channel content strategy across Twitch, YouTube, TikTok, and Discord.

• Social Media Editor & Producer · Ooshloo Media11-01-2020 – 09-01-2021

  - Repurposed Twitch streams into YouTube shorts and published them on the channel in order to develop a YouTube presence and increase YouTube views by 23% in 5 months. - Reorganized a video content calendar to optimize scheduling, thumbnail creation, and tag delivery, resulting in 250+ new subscribers. - Increased revenue by creating custom Twitch alerts to encourage chat engagement through subscriptions, bits, and donations.

Education

• Emerson CollegeBachelor's degree, VMA Production
• Central Catholic High SchoolGeneral Studies
• Emerson CollegeJournalism Pre-College

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