Misha Ajmal

Marketing Specialist | Data Analytics Enthusiast

2 yrs experience · <10 hrs/week

About

With a Bachelor of Business Administration in Business Administration and Management, Marketing, and Data Analytics from the National University of Computer and Emerging Sciences, I have developed a strong foundation in marketing and data-driven strategies. My professional journey includes a role as a Marketing Specialist at xiQ, Inc., where I successfully managed social media accounts, leading to a significant increase in LinkedIn followers. I spearheaded influencer marketing initiatives, securing numerous podcast placements, and directed content repurposing for webinars and podcasts. Additionally, I curated content for newsletters reaching up to 50,000 subscribers, resulting in qualified demo bookings. My experience also includes a brief tenure as a Teaching Assistant at my alma mater, where I supported the Marketing Management course. I further honed my data analytics skills through a virtual internship with KPMG. My diverse experiences have equipped me with a versatile skill set in marketing and data analytics.

Experience

  • Marketing Specialist / Marketing Associate · xiQ, Inc.06-01-2023 – 01-01-2025

    - Managed company social media accounts, maintaining content calendars to ensure consistent posting, which organically grew the LinkedIn audience by 3,000+ followers. - Led influencer marketing initiatives, executing outreach strategies that secured 25+ podcast placements within the B2B sales niche. - Directed post-production for webinars and podcasts, repurposing content into short-form videos distributed across multiple digital channels. - Curated content and published weekly sales and marketing newsletters sent to a subscriber list of up to 50k contacts. Booked 3 qualified demos through these newsletters. - Collaborated with the video team, assisting in scriptwriting for product marketing videos to enhance audience engagement. - Ghostwrote LinkedIn posts as part of an EGC strategy to boost company reach and credibility. - Authored blogs and website content for multiple landing pages.

  • Teaching Assistant · National University of Computer and Emerging Sciences01-01-2023 – 05-01-2023

    Assisted in teaching the Marketing Management course, providing support to students and faculty.

  • Data Analytics Consulting Virtual Internship · KPMG01-01-2023 – 01-01-2023

    Participated in a virtual internship focused on data analytics consulting.

Education

  • National University of Computer and Emerging SciencesBachelor of Business Administration - BBA, Business Administration and Management, Marketing and Data Analytics
  • Lahore Grammar SchoolA-Level

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