Leah Wagner

About

I’ve always believed that design is a language of emotion and energy—and I love translating a brand’s essence into visuals that feel alive. With a decade-long background in marketing and graphic design, and years of experience creating cohesive brand and web identities, I bring both artistry and strategic insight to every project. Each brand I craft is rooted in strategy first. Whether I’m crafting a bold logo, a seamless website, or a full-scale rebrand, my goal is simple: to evoke a strong emotional response—and inspire action.

Experience

• Freelance Marketing & DesignAugust 2021 – Present

  Consult clients on brand identity and company rebranding strategies, graphic design including logo creation, presentation design, digital advertisements, and company collateral. Manage clients' social media calendars, capture product photos & videos, design digital ads and content.

• Segment Marketing Manager · DataminrJanuary 2021 – August 2021

  Manage and own all marketing efforts for the State and Local Government business segment. Execute demand generation activities to increase sales pipeline and raise brand awareness. Create, own, and track yearly marketing plans. Design graphics for trade show booth layouts, promotional content, case studies, advertisements, and presentations.

• Marketing Specialist · DataminrSeptember 2019 – January 2021

  Social media account management for the public sector segment. Write content and create designs for email campaigns, advertisements, and collateral. Manage logistics of onsite and virtual trade shows. Write and design external product messaging for collateral such as one-pagers, case studies, eBooks. Plan and execute digital marketing campaigns.

• Senior Consulting Analyst · Enterprise KnowledgeJanuary 2018 – April 2019

  Create compelling content such as articles, infographics, photos, and videos to ensure accessibility compliance. Manage social media accounts. Project management for clients including National Park Service, International Monetary Fund, Liberty Mutual Insurance, and Boston Consulting Group. Provide expertise in creative brand strategy, graphic design, taxonomies, content strategy, and knowledge management best practices.

• Marketing Team Lead · Carahsoft Technology Corp.June 2015 – January 2018

  Create and execute quarterly marketing plans. Design layout and create custom content for webcasts, email promotions, collateral, and social media initiatives. Coordinate large company trade show receptions, incorporating themes, room designs, vendor table layouts, and branded giveaways. Create brand design concepts for partner trade show pavilions. Raise company and partner profiles through demand generation activities.

Education

• James Madison UniversitySchool of Media Arts and Design, Advertising

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