Lerato Ndobo

About

With a strong foundation in business and marketing, I am currently pursuing a Bachelor of Commerce at IIE Varsity College, having previously completed a Higher Certificate in Business Principal and Practice. My professional journey began with the Spirit of Youth Programme at GIBS Business School, where I engaged in research and analysis of South Africa's socio-economic landscape. I gained practical experience as a Sales Representative at Refinery, honing my customer service and inventory management skills. My passion for digital marketing led me to an internship with Girls in Marketing, where I developed expertise in content creation and social media management. Currently, I serve as a Social Media Strategist at Back'd, crafting strategies to boost brand engagement. My diverse experiences have equipped me with a comprehensive understanding of marketing dynamics and a commitment to driving impactful brand narratives.

Experience

• Social Media Strategist and Content Creation · Back'd09-01-2024

  Responsible for developing and implementing social media strategies to enhance brand awareness and engagement. Create and manage content across various platforms to align with marketing goals.

• Digital Marketing Internship Programme · Girls in Marketing09-01-2024 – 09-01-2024

  Participated in a digital marketing internship program, gaining hands-on experience in marketing strategies, content creation, and social media management.

• Sales Representative (Casual) · Refinery12-01-2023 – 01-01-2024

  Stock taking and management. Assisting customers in selection of merchandise. Providing customers with information on products, materials, and functionality. Assisting with customer service inquiries. Maintains store appearance, assists in processing and replenishing merchandise.

• Spirit of Youth Programme · Gordon Institute of Business Science- University of Pretoria03-01-2020 – 10-01-2020

  Conducted research and analysis on the social, economic, and political landscape of South Africa. Identified and analyzed key issues facing South Africa and explored potential solutions beyond conventional approaches. Monitored and evaluated the impact of the project and communicated the results to relevant stakeholders. Identified and shared information about education, professional, and social opportunities available in South Africa. Promoted the value and benefits of volunteerism to individuals, communities, and organizations. Monitored progress towards the vision and adjusted strategies as needed to achieve the desired outcomes.

Education

• IIE Varsity CollegeBachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
• IIE Varsity CollegeHigher Certificate, Business Principal and practice
• GIBS Business School (Gordon Institute of Business Science)

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