Khushboo Khera

About

With a strong foundation in strategic marketing and business administration, I am currently pursuing a Master's degree in Strategic Marketing at Imperial College Business School. I hold a Bachelor of Business Administration from Vivekananda Institute of Professional Studies. My professional journey includes roles such as Marketing Consultant at Keffy, where I developed marketing strategies and enhanced brand presence, and Marketing and Communications Coordinator at NaviCare Solutions, where I led social media management and directed client recovery projects. As a Marketing Analyst at NaviCare, I designed marketing materials and conducted market research, significantly improving efficiency. I have also been an active member of the Societal Engagement Committee at Imperial College, contributing to impactful community events. My experience is complemented by a keen interest in driving positive societal change and a commitment to collaborative leadership.

Experience

• Marketing Consultant · Keffy06-01-2024 – 08-01-2024

  As a Marketing Consultant, likely contributed to developing marketing strategies, analyzing market trends, and enhancing brand presence.

• Societal Engagement Committee Member · Imperial College Business School01-01-2024 – 08-01-2024

  As a dedicated member of Imperial College Business School's Societal Engagement Student Committee, I am passionate about driving positive change and addressing societal challenges. I actively contributed to the planning and execution of impactful events aimed at making a meaningful difference in our community. Key Contributions: - Event Coordination and Management - Creative Ideation - Collaborative Leadership

• Marketing and Communications Coordinator · NaviCare Solutions06-01-2021 – 04-01-2022

  - Led social media management on Instagram, Facebook, LinkedIn, and Twitter by creating engaging articles, videos, and blogs, resulting in an increase of 2K+ followers - Enhanced communication for SASA by designing and distributing monthly newsletters to 100+ members using Canva, a key part of content creation efforts and email marketing - Led a team of six in case management, utilising tracking controls to secure authorisations, renewals, and claims submissions from South African healthcare schemes - Directed client company Coloplasts recovery project, assessed older cases and aided in obtaining scheme approvals, facilitating the recovery of 2 million Rands in outstanding funds

• Marketing Analyst · NaviCare Solutions08-01-2020 – 06-01-2021

  - Designed marketing materials (logos, brochures, cards) for four clients across healthcare, beauty, and apparel sectors using Canva, enhancing brand identity - Conducted Market research and cost analyses for kidney and lung transplants, aiding decision-making for a medical tourism project and contributing to business growth - Trained and mentored twelve interns and employees on case management processes; implemented streamlined strategies and processed, improving efficiency and minimising case errors by 90%

• Marketing And Business Development Intern · NaviCare Solutions05-01-2020 – 07-01-2020

  As a Marketing And Business Development Intern, likely assisted in market research, supported business development initiatives, and contributed to marketing campaigns.

Education

• Imperial College Business SchoolMaster's degree, Strategic Marketing
• Vivekananda Institute of Professional StudiesBachelor of Business Administration - BBA, Business Administration and Management, General
• Ryan International School, New Delhi

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