Leslie C.

About

With a Bachelor of Arts in Visual Communication Design and Art Studio from the University of California, Davis, and specialized training in Responsive Web Design from the Bay Area Video Coalition, I bring a robust background in UI/UX design. My recent role as a Product Designer at DrLambda involved executing AI-driven features for a slide creation tool, optimizing product performance through data-driven design, and conducting extensive user research. Prior to this, I served as a Senior Product Designer at Skupos Inc., where I designed user-friendly applications for the convenience retail sector and developed high-fidelity UI mockups. My tenure at Skupos also included roles as a Product Designer and Senior Visual Designer, where I established the company's first branding system and led visual direction for major industry events. Earlier, as an Art Director at Firewood Marketing, I conceptualized and designed compelling campaigns and evolved brand expressions for high-profile clients.

Experience

• Product Designer · DrLambda10-01-2023 – 12-01-2023

  Executed the design of AI-driven features for the slide creation tool from concept to delivery. Implemented data-driven design decisions by analyzing user behavior metrics to optimize product performance and user engagement. Developed wireframes, prototypes and high-fidelity mockups using Figma to communicate design concepts and interactions. Conducted user research in 2 new user groups with 10 user interviews and 5 usability testing interviews.

• Senior Product Designer · Skupos Inc.05-01-2022 – 08-01-2023

  Designed user-friendly customer-facing applications for the convenience retail experience. Worked closely with Product Managers and Engineers to bring intuitive user experience for customers and clients. Transformed ideas and requirements into wireframes and user journey flows. Built high-fidelity UI mockups for an internal tool & customer-facing web application.

• Product Designer · Skupos Inc.02-01-2020 – 05-01-2022

  Designed user-friendly customer-facing applications for the convenience retail experience. Worked closely with Product Managers and Engineers to bring intuitive user experience for customers and clients. Transformed ideas and requirements into wireframes and user journey flows. Built high-fidelity UI mockups for an internal tool & customer-facing web application.

• Senior Visual Designer · Skupos Inc.07-01-2017 – 01-01-2020

  Established and developed the first branding system for Skupos, including brand style guide, email signature, presentation templates, and the new hire onboarding deck. Designed a variety of marketing collaterals, such as direct mail, email, flyers, case studies, and landing pages. Led and managed the visual direction and production of the company presentation for the largest industry national tradeshow. The booth successfully stood out in the New Exhibitors section. Created a set of icons to be used in customer-facing software.

• Art Director · Firewood Marketing06-01-2016 – 05-01-2017

  Conceptualized and designed compelling campaigns, generated ideas from start to finish, responsible for the visual aspect and designed customer-facing emails, landing pages, and illustrations. Established interaction design processes such as flow creation and wireframes. Developed pixel-perfect UI and design concepts for the redesign landing pages. Evolved brand expressions for event programs hosted by the globally top-ranked search provider company. Designed mini-branded presentation templates with customized graphic components. Collaborated with a team of writers, designers, marketing managers and project managers under a fast-paced working environment to drive growth for digital marketing programs.

Education

• University of California, DavisBachelor of Arts - BA, Visual Communication Design, Art Studio
• Bay Area Video Coalition (BAVC)UI/UX Design, Responsive Web Design

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