Uy Tieu

About

Product Designer with over a decade of experience leading high-impact initiatives across streaming, autonomous tech, and digital media industries. Skilled in solving complex design challenges, optimizing developer tooling, and driving scalable solutions.

Experience

• Freelance Product Designer & Founder · LayerBlur2024-01-01 –

  I work with startups, product owners, and engineering leads to bring new products to life—fast. Whether it’s a v1 launch, internal tool, or an AI-powered experience, I help teams move from fuzzy ideas to working prototypes without getting slowed down by processes.

• Product Design Lead - Title Launch Management Platform · Netflix2021-11-01 – 2023-12-01

  Designed and scaled the Title Launch Management Platform, streamlining catalog management, asset fulfillment, and content delivery.

• Product Design Lead - Mobile Games Launch Management Platform · Netflix2021-11-01 – 2023-06-01

  Led UX design for Netflix’s Mobile Games Launch Platform, optimizing game onboarding, release management, and content readiness.

• Product Designer - Enterprise Solutions · Arcadia2021-08-01 – 2021-10-01

  Partnered with the VP of Enterprise Solutions, Director of Engineering and Data Scientists to design and pitch a new consumer billing experience.

• Product Designer - Vox Creative x Straight Talk Wireless Campaign · Vox Media2021-08-01 – 2021-10-01

  Partnered with Art Director/Lead Designer and Front-end Engineer on a multifaceted campaign that involved developing a first of it’s kind visual transcript to compliment each of their 6 podcast episodes. • Editorial & Layout Design for web and mobile experience

• Product Designer - Autonomous Vehicle Tools · Cruise2021-06-01 – 2021-09-01

  Support design lead on internal tooling that improved autonomous vehicle test analysis and fleet operations, enhancing developer experience and data-driven decision-making.

• Product Designer - HubUX · Squadformers2021-01-01 – 2021-06-01

  Client: HubUX (Acquired) - Market Research Ops Platform • Worked with the team to establish design system, patterns and various features

• Product Design Lead - Title & Launch Management Platform · Netflix2020-02-01 – 2021-04-01

  Led the design of title setup and metadata management tools, streamlining launch workflows and reducing errors across global content operations.

• Product Design Lead - Marketing Tech · Netflix2018-01-01 – 2020-02-01

  Designed automation-driven ad creative and video assembly tools, accelerating global marketing campaign execution and A/B testing at scale.

• Product Design Lead - Globalization Platform · Netflix2015-04-01 – 2018-01-01

  Designed and scaled content localization tools that powered Netflix’s global expansion, enabling streamlined dubbing, translation, and metadata adaptation for international markets.

Education

• George Mason UniversityBachelor of Fine Arts - BFA, Information Technology

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