Drew Binkley

About

Senior Product Designer with 24+ years of experience in UX/UI, product design, and design systems for SaaS platforms, mobile apps, and web applications. Deep expertise in user research, prototyping, information architecture, and visual design. Proven ability to lead cross-functional teams and deliver high-quality experiences that drive measurable business results. Currently exploring Figma MCP and Claude Code to push the boundaries of design workflows – genuinely excited about AI as a creative collaborator, not just a productivity shortcut.

Experience

• Senior Product Designer · HappyDoc2024-03-01 –

  • Led all design efforts for the HappyDoc.ai platform — an AI-powered assistant for veterinarians — from UX/UI to visual systems, ensuring intuitive and accessible user experiences. • Created and launched the company’s full brand identity, establishing a cohesive, modern presence across all digital and marketing touchpoints. • Designed scalable component libraries and a design system built on Untitled UI, maintaining consistency across web and mobile interfaces. • Collaborated cross-functionally with product managers, engineers, and stakeholders to ship impactful features on tight timelines. • Supported marketing with brand-aligned creative assets and campaign strategy. • Actively incorporating AI tools (Claude, ChatGPT) into design workflow for ideation, content drafting, and rapid iteration; currently learning Figma MCP and Claude Code to prototype and automate design tasks.

• Senior Product Designer · Brightvine2022-05-01 – 2024-03-01

  • Designed an enterprise SaaS platform combining blockchain and DeFi technologies to provide access to the fixed-income market. • Created responsive UI designs and interactive prototypes in Figma, accelerating MVP launch timelines. • Improved user onboarding workflows and simplified complex financial processes to enhance clarity and trust. • Partnered closely with product and engineering to deliver solutions aligned with business and technical goals.

• Lead UI/UX Designer · RxBenefits, Inc.2021-02-01 – 2022-05-01

  • Owned UI/UX design for multiple new SaaS products end-to-end: user research, wireframing, prototyping, and usability testing. • Established the company’s first design system and component library from scratch, streamlining design-to-development handoff across all products. • Collaborated with product and engineering on documentation, requirements, and feature prioritization. • Assisted with hiring, onboarding, and managing designers to build and scale the design team. • Designed intuitive workflows that improved adoption rates and overall user satisfaction.

• Partner / UI/UX Designer · tep.io2007-10-01 – 2020-10-01

  I am a partner and have lead all creative for tep.io since 2007. We originally started out as a web development company and have since switched our focus to software and application development.

• Partner / UI/UX Designer · Hatch Safety Inc2016-01-01 – 2019-04-01

  I am a partner and have lead for all UI/UX design. Hatch Safety consists of an iOS and Android app as well as a Desktop version.

• Creative Director · Details Direct2006-01-01 – 2007-01-01

  I was in charge of leading a small team of designers, both with concepting new ideas and developing those ideas into actual products. I also lead from concept to shelf a new product for the market called SermonPaks that was a success and had great response to both existing clients and new clientele.

• Art Director · Student Life2004-01-01 – 2006-01-01

  Designed all materials for a multi-program student ministry - from print to web.

Education

• Auburn UniversityBachelor of Fine Arts, Design and Visual Communications, General
• DesignlabCertificate, UX Academy, User Experience Design

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