Lesya Liu
Founder & Growth Lead (10+ Years) | Full-Funnel Growth, Paid Acquisition, Experimentation
10 yrs experience · Denver, CO · <10 hrs/week
About
Growth marketing leader with 10+ years scaling health and wellness brands through full-funnel growth strategies. Expertise in building and optimizing new marketing channels, managing multi-million-dollar budgets, and delivering measurable results in 0–1 environments through paid acquisition, experimentation frameworks, and analytics/CDP/CRO across the full lifecycle.
Skills
Experience
- Founder & Growth Lead · Boundless Agency06-01-2021
● Scaled multiple health, femtech, and neuroscience brands with up to 10x ROAS through multi-channel paid acquisition (Google Ads, Meta, YouTube, affiliates). ● Built growth foundations for early-stage companies, including segmentation, funnel optimization, and data infrastructure. ● Led testing frameworks for creatives, offers, and landing pages to reduce CAC and improve LTV. ● Managed freelancers and cross-functional teams to deliver rapid experimentation at scale.
- Marketing Manager, Demand Generation · Aurea Software03-01-2020 – 05-31-2021
● Managed 5‑digit monthly ad budgets across search, display, and social, improving ROI through continuous testing. ● Developed go‑to‑market KPIs and growth roadmaps for SaaS products, aligning marketing efforts with business goals. ● Led cross‑departmental projects, ensuring marketing and product teams worked in lockstep toward user acquisition and retention targets.
- Marketing Manager · Unyte Health12-01-2015 – 02-29-2020
● Managed six‑figure ad budgets across Google, Meta, and programmatic channels. ● Increased website traffic by 60% YoY and leads by 33% YoY through integrated digital campaigns. ● Built and optimized email programs for 35,000+ subscribers (achieving 36%+ open rates). ● Streamlined marketing and sales processes, developing high-performing digital funnels for customer acquisition.
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Rajat R.Performance Marketing Leader | Driving Business GrowthNew York, NYHire Lesya through Pangea
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