Lewis Walker

About

Hi, I'm Lewis! I'm a Creative Director and Social Media Manager with experience growing social brands to 75K+ followers and 4.1M+ likes through content that drives visibility and engagement. To me, visuals aren't simply aesthetics, but an extension of the storytelling I'm passionate about. If you're looking for a creative who not only gets social media, but the audience behind it, let's connect.

Experience

• Founder, Creative Director · Sumfiji06-01-2021

  *Built and scaled social brand presence to 75K+ followers and 4.1M+ likes across Instagram and TikTok, guided by global Gen Z and Gen Y audience insights and averaging 5 posts/week *Developed monthly content calendars aligned with cultural trends and platform-specific engagement patterns, maintaining a 6% average engagement rate across 13.8K+ Instagram followers *Mentored 20+ creator and brand accounts on organic growth strategies and brand voice, leveraging community engagement to build audience trust and long-term platform presence

• Social Video Analyst · Mercor09-01-2025

  *Annotated and quality-reviewed 10,000+ social-first videos, evaluating visual, audio, and narrative elements for AI benchmarking and content performance *Conducted editorial QA on video annotations and written tasks, ensuring guideline compliance, consistency, and accurate analysis of tone, mood, and storytelling

• Studio Producer, Social Media Manager · Relationary Marketing06-01-2023 – 06-01-2025

  *Led social publishing and optimization for branded podcast and video content across YouTube, Instagram, Facebook, and TikTok, including short-form social video promotions *Edited platform-specific content and supported organic audience growth initiatives *Collaborated with marketing, production, and client teams to ensure cohesive brand messaging

• Copywriter, Production Intern · Relationary Marketing07-01-2021 – 06-01-2023

  *Wrote copy for 15+ podcast productions supporting B2B and brand marketing efforts *Co-produced Brandcasting, a seasonal B2B marketing podcast

Education

• University of MiamiBachelor's Degree, Film, Journalism

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