Leyla Pashaeva

About

Hey there! My name is Leyla Pashaeva. I am a Social Media Marketing Manager with over four years of experience in organic social media marketing, community management, and content creation.

Experience

• Senior Marketing & Brand Coordinator - Corporate Communications & Marketing · University of Cambridge02-01-2023 – 12-01-2023

  Created and implemented a series of digital assets and innovative approaches to how the School communicates on social media channels. Utilized social media scheduling and listening tools, training team members on their use. Collaborated with team members and advertising agencies to create print and digital content. Tracked and analyzed key performance metrics, such as engagement, reach, clicks, conversions, and follower growth. Ensured brand consistency in voice, tone, and messaging across all social media channels, campaigns, website design, and other forms of marketing. Advised marketing teams across the School on social media and branding strategies. Managed the Brand Inbox and brand and trademark permissions. Supported branded merchandise management.

• Marketing & Communications Coordinator - MBA Programme · University of Cambridge08-01-2022 – 02-01-2023

  Managed the delivery of a variety of marketing and communications strategies, ranging from social media marketing, prospect and student email marketing, advertising, student comms campaigns, and event promotions. Devised and executed a social media marketing strategy for Cambridge MBA social media accounts, such as Instagram, Facebook, LinkedIn and Twitter, to increase audience engagement and brand visibility. Collaborated with colleagues, students, faculty, designers, photographers, and videographers to produce high-quality content (video, photo, audio, web content). Restructured the content strategy and created new designs to signpost different types of content. Implemented new content types, such as educational carousels, Q&A with the Admissions team, students blog posts, and storytelling videos. Started using Reels to drive engagement and new audience (faculty, students, Cambridge city life).

• Social Media Marketing Manager · Self-employed09-01-2019 – 12-01-2021

  Established a social media agency specializing in the beauty, fashion, travel, and healthcare sectors. Managed client accounts across Facebook, Instagram, and Twitter, creating engaging content tailored to each platform. Analyzed platform-specific analytics to measure campaign performance, ensuring continuous improvement and client satisfaction. Organized video and photo shoots and edited the content.

• Marketing Manager · Коминвест-АКМТ02-01-2019 – 08-01-2019

  Conducted market research to understand the needs, preferences, and behaviors of target business customers. Analyzed industry trends, market conditions, and competitive landscape to inform marketing strategies. Developed comprehensive marketing strategies that aligned with business objectives to drive revenue growth. Implemented lead generation tactics to attract potential business clients. Maintained relationships with industry stakeholders, commercial enterprises, and government entities.

• Marketing Intern · GoldenPay OJSC06-01-2018 – 08-01-2018

  Supported the marketing team to plan, develop, and execute marketing initiatives. Assisted in marketing and advertising promotional activities (e.g. social media, direct mail, and web). Collected and analyzed quantitative and qualitative data from marketing campaigns. Contributed to projects related to branding, content creation, and social media marketing. Prepared promotional presentations and PR articles.

Education

• King's College LondonMaster of Science - MS, Marketing
• Moscow State Institute of International Relations (University) MFA Russia MGIMOMaster of Science - MS, Political Science
• Moscow State Institute of International Relations (University) MFA Russia MGIMOBachelor of Science - BS, Applied Economics

Similar talent on Pangea

Emily M.Social Media ManagerLondon, UKRomy R.Marketing Expert | Social Media Strategist | Digital Communication Specialist | Visual Curator for BrandsRotterdam, NetherlandsVictoria N.Experienced Social Media Manager & StrategistFort Lauderdale, FLChiao An W.Marketing Strategist | Business Management with Marketing GraduateLeeds, UK