Victoria Nelson

About

With a Bachelor of Business Administration in International Business and Marketing from Florida International University, I have cultivated a robust career in social media management and content creation. As a Social Media Coordinator at Fitglow Beauty, I designed engaging posts and developed global strategies, significantly boosting follower engagement. My freelance role at Crownly Marketing honed my skills in web design and client correspondence, while my tenure at BattleBody NYC saw me grow their Instagram presence and create a comprehensive personal training website. At Layla Nielsen & Co., I managed multiple client accounts, executed strategic campaigns, and designed a website for a USA Today bestselling author. My expertise spans social media strategy, content creation, influencer management, and analytics, making me a versatile asset in the digital marketing landscape.

Experience

• Social Media Coordinator · Fitglow Beauty09-01-2022 – 05-01-2024

  *Designed and edited posts, stories, and videos that regularly had content interactions of 100k likes, comments, and shares *Developed and executed global social media strategies to engage 88,000+ followers on Instagram, Facebook, TikTok, and Pinterest *Worked closely with the CEO and marketing manager to craft the brand voice and image for more cohesive messaging across our marketing channels *Managed Influencer community and reached out to potential influencers regarding sponsored content * Moderated audience communications to resolve customer issues *Developed reporting on Google Sheets on social media KPIs for executive leadership *Designed marketing materials for our DTC base and B2B partners

• Social Media Manager · BattleBody NYC12-01-2020 – 03-01-2023

  Battle Body is about a celebration of strength, owning your body's power, and a full lifestyle change, NOT about measurements, weigh-ins, and quick fixes. BattleBody offers one on one training, fitness programs, as well as a variety of on-demand training videos to help clients achieve their fitness goals. The website and social media presence was designed to highlight services, client achievements, and fitness advice. - Developed social media plans/schedules, ran campaigns, tracked analytics, and created reports. - Experienced created graphics for social media using adobe photoshop, illustrator, and canva - Designed and built a personal training website to host on-demand video and workout programs - Grew Instagram account @battlebodyfitness to 1,188 followers - Client was featured in Self Magazine

• Content Creator · Layla Nielsen & Co.2021 – 10-01-2022

  Layla Nielsen & Co. believes that solutions to any business challenge can be solved through a thoughtful understanding of the customer using the data they produce. While in this position I've been in charge of a multitude of projects and have worn many hats. - Strategically planned campaigns in order to meet client goals that included: Google/Facebook ads, SEO, social media marketing, and email marketing - Developed, implemented, and managed our social media content across multiple platforms (Instagram, Facebook, TikTok, etc.) for 3 client accounts (@shophellablack, @laylanielsenco, @cocobproductions) - Developed social media plans/schedules, ran social media campaigns, and reported on analytics growth through monthly reports - Implemented custom client-specific strategies to increase growth per account - Key Highlight: Designed a website for the USA Today bestselling author Nana Malone.

Education

• Florida International UniversityBachelor of Business Administration - BBA, International Business, Marketing

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