Lianamar Dávila

About

With a robust background in journalism and mass communications from Florida International University and The University of Kansas, and specialized training in Real Estate Investment from Fortune Builders Mastery, [Name] has carved a niche in the marketing and communications industry. As the Founder and Lead Content Strategist of Lidavi Social since March 2020, [Name] has been instrumental in leveraging video marketing to enhance brand visibility on Instagram and TikTok. Previously, [Name] held pivotal roles at Sparks, GMR Marketing, Mosaic North America, and Meriplex Communications, managing high-profile clients and multi-million-dollar budgets. With extensive experience in experiential marketing, event management, and project coordination, [Name] excels in creating innovative strategies that drive engagement and ROI.

Experience

• Founder + Lead Content Strategist · Lidavi Social03-01-2020

  Lidavi Social is a social media marketing agency focusing on a video-first methodology for brands to shine on Instagram. We help service-based businesses and creative entrepreneurs leverage Instagram + TikTok's video marketing capabilities to increase traffic, generate leads, and build a community of engaged customers.

• Account Manager, Events + Exhibits · Sparks11-01-2019 – 03-01-2020

  Clients: Pharmaceutical + Technology. Conceptualized imaginative experiences for tradeshows, product launches and industry events/conferences while keeping business KPIs in balance. Craft and define event goals, strategies, and ROI measurement criteria. Drive planning meetings with stakeholders and virtual teams from start to finish. Work closely with cross functional teams and manage third party vendors. Establish and monitor event budget, negotiate fees and pricing. Coordinate logistics including shipping to and from events, onsite set up and tear down, hotel rooming lists, meeting schedules, staffing schedules and training meetings.

• Program Manager, Experiential Marketing · GMR Marketing12-01-2017 – 04-01-2019

  Clients: Metro by T-Mobile, Best Buy @ Playlist Live Influencer Event & Super Bowl LIII. Conceptualized imaginative experiences for consumer facing events, tradeshows, and industry conferences while keeping business KPIs in balance. Plan and execute experiential marketing strategies for clients that enhance the brand, maximize social traffic, optimize event ROI, build consumer loyalty and support growth initiatives. Managed relationships with new and existing venues, vendors, and internal cross functional stakeholders. Managed client relationships; maintain direct, day-to-day, senior level client stakeholders. Supervised all program logistics from concept to execution with excellence across multiple accounts. Reviewed client deliverables to ensure quality standards and expectations were met. Conceptualized, developed, and executed brand activation creative decks. Tracked and maintained event budgets with revenue accountability of over 2M. Presented strategic event initiatives and proactively provided clients with thoughtful leadership and guidance. Managed a team of 12 remote employees and executed over 100+ activations annually across the country.

• Account Manager, Experiential Marketing · Mosaic North America06-01-2015 – 12-01-2017

  Clients: Visa, MetroPCS, NJOY Vaping, Bolthouse Farms, Aveniu Brands Wine. Account Lead for multi-market mobile carrier field events program and responsible for multi-million-dollar budgets. Event production and brand strategy for retail product demos, virtual reality experiences, food and wine tastings. Develop, plan and execute project timelines with internal stakeholders, venues and vendors. Budget creation, forecasting, tracking and reconciliation of over 1M. Manage cross functional teams to secure execution of program deliverables and detailed activation plan. Hire, train and remotely manage as many as 12 tour, event or market managers. Manage executive client stakeholders effectively to present agency work and ensure seamless communication. Conceptualize, develop and produce quarterly creative concepts and strategic initiatives for brands. Traveled frequently for client needs and on-site management of UFC and Monster Jam sponsorship. Successfully executed up to 20 events per weekend across as many as 11 cities simultaneously. Identify and report post-event recapping and key learnings to create future efficiencies.

• Project Manager · Meriplex Communications01-01-2013 – 06-01-2015

  Manage a project portfolio of over $2 million dollars of multiple telecommunications, IT and SaaS projects. Responsible for planning all phases of the project to accomplish project objectives and on-time deliveries. Manage schedule, resources, budget, risk and scope requirements of projects. Prepare project status reports and keep management, clients, and project team informed.

Education

• Fortune Builders MasteryReal Estate Investment
• Florida International UniversityB.A, Journalism and Mass Communications
• The University of KansasJournalism

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