Lianamar Dávila

About

With a diverse educational background in Real Estate Investment and Journalism, I have carved a niche in the marketing and communications sector. As the Founder and Lead Content Strategist at Lidavi Social, I specialize in leveraging video marketing on platforms like Instagram and TikTok to boost brand visibility and engagement. My previous roles include Account Manager at Sparks and Program Manager at GMR Marketing, where I excelled in experiential marketing and event management, handling multi-million-dollar budgets and executing over 100 activations annually. At Mosaic North America, I led multi-market events, while at Meriplex Communications, I managed a $2 million project portfolio. My career is marked by a strategic approach to brand activation, client relationship management, and innovative marketing solutions.

Experience

• Founder + Lead Content Strategist · Lidavi Social03-01-2020

  Lidavi Social is a social media marketing agency focusing on a video-first methodology for brands to shine on Instagram. We help service-based businesses and creative entrepreneurs leverage Instagram + TikTok's video marketing capabilities to increase traffic, generate leads, and build a community of engaged customers.

• Account Manager, Events + Exhibits · Sparks11-01-2019 – 03-01-2020

  Conceptualized imaginative experiences for tradeshows, product launches and industry events/conferences while keeping business KPIs in balance. Crafted and defined event goals, strategies, and ROI measurement criteria. Drove planning meetings with stakeholders and virtual teams from start to finish. Worked closely with cross-functional teams and managed third-party vendors. Established and monitored event budgets, negotiated fees and pricing. Coordinated logistics including shipping to and from events, onsite setup and teardown, hotel rooming lists, meeting schedules, staffing schedules, and training meetings.

• Program Manager, Experiential Marketing · GMR Marketing12-01-2017 – 04-01-2019

  Conceptualized imaginative experiences for consumer-facing events, tradeshows, and industry conferences while keeping business KPIs in balance. Planned and executed experiential marketing strategies for clients that enhance the brand, maximize social traffic, optimize event ROI, build consumer loyalty, and support growth initiatives. Managed relationships with new and existing venues, vendors, and internal cross-functional stakeholders. Managed client relationships and maintained direct, day-to-day, senior-level client stakeholders. Supervised all program logistics from concept to execution with excellence across multiple accounts. Reviewed client deliverables to ensure quality standards and expectations were met. Conceptualized, developed, and executed brand activation creative decks. Tracked and maintained event budgets with revenue accountability of over 2M. Presented strategic event initiatives and proactively provided clients with thoughtful leadership and guidance. Managed a team of 12 remote employees and executed over 100+ activations annually across the country.

• Account Manager, Experiential Marketing · Mosaic North America06-01-2015 – 12-01-2017

  Account Lead for multi-market mobile carrier field events program and responsible for multi-million-dollar budgets. Event production and brand strategy for retail product demos, virtual reality experiences, food and wine tastings. Developed, planned, and executed project timelines with internal stakeholders, venues, and vendors. Budget creation, forecasting, tracking, and reconciliation of over 1M. Managed cross-functional teams to secure execution of program deliverables and detailed activation plan. Hired, trained, and remotely managed as many as 12 tour, event, or market managers. Managed executive client stakeholders effectively to present agency work and ensure seamless communication. Conceptualized, developed, and produced quarterly creative concepts and strategic initiatives for brands. Traveled frequently for client needs and on-site management of UFC and Monster Jam sponsorship. Successfully executed up to 20 events per weekend across as many as 11 cities simultaneously. Identified and reported post-event recapping and key learnings to create future efficiencies.

• Project Manager · Meriplex Communications01-01-2013 – 06-01-2015

  Managed a project portfolio of over $2 million dollars of multiple telecommunications, IT, and SaaS projects. Responsible for planning all phases of the project to accomplish project objectives and on-time deliveries. Managed schedule, resources, budget, risk, and scope requirements of projects. Prepared project status reports and kept management, clients, and project team informed.

Education

• Fortune Builders MasteryReal Estate Investment
• Florida International UniversityB.A, Journalism and Mass Communications
• The University of KansasJournalism

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