Lilli Keinaenen

About

Crafting boldly unforgettable brands! Brand design and packaging for consumer products in food, beauty, plant medicine, and wellness. Every company, of any size, has a story to tell: let me help you uncover your unique magic. I'm a packaging & branding wizard for product brands: food, beauty, cannabis, hemp, plant medicine and wellness, I help conscious companies turn heads, win awards, and build loyal fans while saving the planet — one design at a time! Experienced and versatile designer with a proven track record in both print and digital media, I bring creativity, collaboration, and strategic thinking to every project. With experience spanning agencies, in-house teams, and independent freelance work, I’ve developed a “one-person agency” approach — handling everything from brand strategy and copywriting to packaging design, prepress, and even video editing from time to time! Changemaker Creative, is a design studio lead by a sustainable packaging and branding expert Lilli Keinaenen (that's me!). Whether revamping entire brand strategies or managing day-to-day tasks like marketing materials and website updates, I focus on creating cohesive, results-driven designs. Passionate about big ideas and happy tackling the details, I’m excited to bring my multifaceted expertise to your team and help your brand thrive. No job is too small! It all needs to tell the same brand story, and drive results. Founder of Changemaker Creative, a design agency for CPG brands and good people Partner of Green Bee Botanicals, a skincare company harnessing the power of phytocannabinoids Public speaker about sustainability, packaging, cannabis, and design Upcoming author, writing a book about food and edibles packaging

Experience

• Founder, Designer · Changemaker Creative01-01-2018

  Changemaker Creative is a design studio focused on sustainable packaging for conscious consumer product brands in food, beverage, beauty, personal care, and plant medicine. The role involves leading end-to-end strategic branding, packaging, and design projects, delivering high-quality results, and achieving industry recognition as a leading packaging sustainability expert.

• Chief Creative Officer · Green Bee Botanicals04-01-2018

  As the third hire after co-founders, responsible for building the company from the ground up as the creative and marketing lead. In charge of brand & packaging, tone of voice, events, and photoshoots. The company has won multiple skincare awards and is now on sale at high-end spas.

• Senior Designer · Moxxy Marketing05-01-2025 – 06-01-2025

  Worked on projects for peaches, lettuce, and avocados as part of a bi-coastal full-service marketing agency niched in food, beverage, and AgriFoodTech.

• Creative gig work · Self Employed01-01-2008 – 01-01-2025

  Worked with agencies and as an in-house designer, contributing to various projects including logo design, packaging designs, brand collaborations, book layout, and presentation projects for companies like Kostar* Agency, Prose Media, Mobile gaming company (NDA), Road Map for Revolutionaries (Penguin Random House), Grow Marketing, Outcast Agency, and Microsoft.

• Freelance Art Director · Earth Island Journal04-01-2011 – 04-01-2020

  Responsible for layout, cover design, and art direction for a quarterly environmental magazine, Earth Island Journal, which covers a wide range of environmental issues.

Education

• Tampere University of Applied SciencesBachelor’s Degree, Culture and Arts: Visual Design
• Messukylän LukioHigh School, Communication and Media Studies
• Pikkola

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