Lilly Paez

About

Dynamic sales professional with over nine years of experience in B2B sales, account management, and strategic client relationship development. Ability to exceed sales quotas, drive revenue growth, and build strong partnerships. Adept at conducting persuasive sales presentations, managing key accounts, and executing business development strategies. Fluent in English and Spanish.

Experience

• Sales · The Kitchen--Global Localization2024-01-01 – 2025-03-01

  Guide all sales efforts for localization services in Latin America, driving strategic business development initiatives to acquire new clients and increase revenue. Ideate solutions-oriented solutions for customized client service pitches, connecting accounts with new and expanded opportunities. Develop a pipeline of opportunities through strategic market research and insights. Build and maintain strong client relationships through effective communication and tailored solutions, lead client negotiations, pricing strategies, and project management.

• Manager, Sales · Fremantle2021-05-01 – 2024-02-01

  Responsible for closing complex licensing and format deals in emerging markets in Latin America for free to air, FAST / AVOD and SVOD platforms. Identify and pursue new business opportunities for content distribution by pitching scripted and factual programming to linear and VOD platforms in Latin American & US Hispanic markets. Develop and maintain successful client relationships with linear and VOD platforms, establish relationships with new potential clients. Assist with the business strategy across several business models including coproductions, FAST/AVOD, SVOD and Linear Television. Develop tracking systems to summarize complex licensing agreements across multiple business units (finished tape sales, format sales, AVOD and FAST sales). Collaborate and build strong teamwork and communication with internal stakeholders including Operations, Legal, Finance, Marketing and others. Research trends in television content to provide senior management with analysis and recommendations.

• Program Sales Coordinator Latin America & Caribbean · Discovery Communications2015-11-01 – 2019-09-01

  Distributed second window content for a wide variety of Discovery's content including blue chip, reality, factual and lifestyle programming in Latin America, US Hispanic and Iberia. Manage the deal making process for multiple accounts in LATAM & Iberia. Identify content sales potential based on programming trends in the LATAM region and develop strategies to capitalize on new opportunities. Develop relationships with clients, understand their need and develop a plan that will enhance both brands. Manage digital collateral for events such as MIPCOM (“Program Sales Catalogue 2018 & 2019"). Collaborate with multiple teams for the preparation of the full scope of MIPCOM 2018 & MIPTV 2019 trade shows for Discovery Program Sales (catalogue & booth graphics creation, e-mail blasts, website updates).

Education

• Florida International UniversityMaster of Science - MS, Marketing
• Florida International UniversityBachelor of Arts - BA, International Relations

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