Linda Bi

About

Strategic B2B Marketing Analytics Leader with a decade of experience in digital marketing, marketing analytics, MarTech, and team leadership. I leverage AI-empowered strategy and data-driven insights to drive business growth and empower high-performance teams. With over three years of experience in public speaking and career coaching, I provide expert guidance on career and team development for diverse professionals. By leading innovative marketing analytics teams, I deliver actionable insights on market trends and marketing strategies that fuel business success. I have built robust marketing technology and database infrastructures that ensure data quality, governance, and centralized reporting. My passion lies in transforming complex data into strategic insights and innovative solutions that optimize campaigns and elevate overall organizational performance. Let’s connect to explore how data-driven strategies can transform your business.

Experience

• Marketing Analytics Manager · Marsh McLennan Agency2022-03-01 – Present

  Lead a remote analytics team, providing guidance and developing team on data modeling, dashboard creation and insights delivering; Collaborate with marketing, sales and IT leaders to identify business needs and develop data-driven marketing solutions; Deliver growth insights to the leadership team and educate end users on ROI analysis and measurements.

• Marketing Research and Automation Lead · Captive Resources, LLC2020-05-01 – 2022-03-01

  Built technology and database infrastructure for a new marketing team, manage data sources and ensure data quality and governance; Conducted data analysis to provide insights on market research and client segmentation to senior executives; Collaborated with cross-functional teams to deliver business insights on marketing efforts.

• Senior Digital Marketing Analyst · Gallagher2018-10-01 – 2020-04-01

  Collected data from multiple data sources and performed campaign performance analysis and client/prospect segmentation analysis on the Gallagher Global Brokerage marketing team; Designed a marketing performance dashboard for the GGB marketing team, which has been adopted by the Global marketing strategy team.

• Digital Marketing Account Manager · Proceed Innovative LLC2015-07-01 – 2018-10-01

  Oversaw 15-20 client accounts with a 95% retention rate; Designed and implemented reports and dashboards to measure and communicate marketing campaign performance and insights to clients.

Education

• Roosevelt UniversityMaster's degree, Mathematics in Actuarial Science Concentration

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